NEW YORK, March 25, 2014 /PRNewswire/ -- PadSquad (www.padsquad.com), an advertising technology firm creating a better tablet and smartphone experience through cutting-edge mobile publishing and advertising solutions, today announced a partnership with Moat (www.moat.com), an MRC accredited brand intelligence and analytics company focused on transforming brand advertising online. PadSquad is integrating Moat's best-in-class analytics with PadSquad's existing robust advertising solutions for the mobile optimized web.
PadSquad's integration with Moat adds advanced mobile advertising analytics to its platform that already boasts superior HTML5 rich media development, native solutions and premium-optimized websites. Advertising partners now have access to real-time data and tools that measures a brand's overall ad effectiveness on the mobile optimized web. Through metrics including in-view impressions, in-view time, universal interaction time, universal interactions and many more, Moat sheds light on key metrics important for brand advertisers.
PadSquad's in-view rate is more than 40% higher than Moat's benchmark for all mobile ads measured during the last quarter of 2013. PadSquad also eclipsed Moat's Q4 2013 benchmark of 3.5% for Universal Touch – the percent of impressions where an ad has been touched on a mobile device – with a rate of 7.8% in Q1 of 2014.
"We're thrilled to bring more value and analysis to our clients through a partnership with Moat, and offer the in-depth analytics our customers look for to gain perspective into just how successful their campaigns are with PadSquad," said Dan Meehan, Founder & CEO of PadSquad. "Adding Moat's top-tier metrics to PadSquad's already stout mobile web ad solutions was a natural next step for maximizing viewability for our clients. The industry shift towards ad viewability metrics will impact the monetization of digital real estate and our early adoption of these practices adds significant value to our proposition."
"PadSquad is a great partner," said Jonah Goodhart, CEO of Moat. "Their focus on delivering better brand metrics and ultimately a better experience for their clients, is the right approach for mobile and it will help drive increased brand dollars into the medium."
For more information about PadSquad, please visit www.PadSquad.com.
Founded in 2012 and based in New York City, PadSquad is a mobile advertising technology firm dedicated to creating a better mobile web experience. We are a one-stop shop for mobile web publishing and monetization and make it incredibly easy for publishers and advertisers to interact with their audience on the optimized web. To learn more about PadSquad, visit http://www.padsquad.com or follow us at @PadSquadMedia.
Moat is a New York-based SaaS analytics company focused on building products for brand advertisers and premium publishers. The company was founded by Jonah Goodhart, Noah Goodhart and Michael Walrath. The serial entrepreneurs had previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007. For more information on Moat, visit moat.com.
Resound Marketing on behalf of PadSquad
Vanessa D. Giacoppo
Director, Resound Marketing
Office: (609) 279-0050 x 108
Direct: (609) 577-2783