NEW YORK, Oct. 3, 2014 /PRNewswire/ -- PadSquad (www.padsquad.com), a mobile software and advertising technology firm, today joins the prestigious list of nominees for this year's Mobile Marketing Association's Smarties APAC Award within the Video/Rich Media category.
The Video/Rich Media award is given to the company that best exemplifies how the use of mobile and/or rich media technologies in a mobile environment increased the customer experience and engagement with the brand. PadSquad's Macy's INC for Men Look Book campaign made the North America shortlist by offering creativity and strategy that are unique within the industry.
"Marketers are following consumers to tablet and smart phone devices as they read content. Our work with Macy's INC for Men proves that mobile creative can be cool and impactful," comments Daniel Meehan, CEO & Founder of PadSquad. "Macy's INC has incredible digital images and assets, so they used HTML5 technology and our technical team to show it off. Mobile users see their creative, engage with it on touch screens, and then go back to their content experiences. Branding in high-impact ways is coming to the mobile web in a big way soon."
PadSquad created a first-to-market shoppable tablet Look Book that brought engaged customers an enriched brand experience with Macy's INC Clothing for Men. This experience within an exclusive and optimized mobile environment was shared over several Men's Lifestyle publisher sites on the PadSquad platform, and boasted smooth swipe functions to browse multiple looks, offered hotspot functionality to promote product details and mCommerce capabilities, as well as a built-in menu that connected customers to the brand's social media pages and store locator. PadSquad's Macy's INC for Men creative was nominated with Subaru/Ubivue, and Disney/4D/AdColony.
Founded in 2012 and based in New York City, PadSquad is a mobile software company focused on the intersection of digital content and advertising on mobile devices. Our proprietary mobile responsive software combines high-end user experiences and viewable rich media advertising to deliver meaningful results—measured and proven with an extensive suite of analytics. To learn more about PadSquad, visit http://www.PadSquad.com or follow us at @padsquadmedia.
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