MARLBOROUGH, Mass., Aug. 24, 2015 /PRNewswire/ -- Pageflex®, Inc., a leading developer of enterprise variable data publishing, multi-channel marketing automation, and web-to-print solutions; announced today that Susan Farrell has joined the company as Vice President of Sales and Marketing. She joins the Pageflex executive team and will be responsible for sales and marketing operations, partner and alliance programs.
Farrell joins Pageflex with more than 30 years of enterprise and SaaS software, sales, and marketing experience for multinational companies with distributed field and channel marketing and sales organizations. Previous to Pageflex, Farrell served as the President and CEO of Captavi, providing a digital experience platform and consulting solution to mid-market companies across multiple verticals. Farrell also held executive and management roles at Paradigm Geophysical, SGI, Neon Systems, and Halliburton and is currently serving as a board member of the American Marketing Association-Houston Chapter.
This news comes shortly after the Pageflex acquisition of EarthIntegrate, signifying an exciting new direction for the company. Farrell will be leveraging her experience in marketing and strategic relationships with clients, allowing Pageflex to better meet the needs of today's marketing organizations; with focus including multi-channel brand management, automated and rapid multi-variant collateral and email production, marketing automation, and communication compliance.
"Susan brings extensive 'in-the-trenches' marketing experience, as well as her knowledge of enterprise and SaaS marketing software solutions to Pageflex and our clients," said Pinhas Romik, CEO of Pageflex and EarthIntegrate. "Susan's familiarity with the challenges that CMOs face and her solution-focused approach will be an advantage during our next level of growth. Her experience in developing and selling workflow software solutions to small and large companies in different industries will help Pageflex extend into new markets."
"I am eager to meet with Pageflex and EarthIntegrate clients and team members. I joined Pageflex because of their amazing customer-focused culture, leading software solutions Pageflex Storefront and Pando Platform, as well as the growth potential that lies ahead of us," said Farrell.
About Pageflex and EarthIntegrate
Pageflex pioneered the concepts of variable data and web-to-print storefronts for mid-market to Fortune 500 companies and has expanded to offer SaaS software solutions for multi-channel campaign management, dynamic publishing, and back-end production automation. Pageflex solutions use the patented Pageflex variable publishing engine and Adobe® InDesign®.
Pageflex enables tens of thousands of companies across the globe to manage their brands and communicate across multiple channels more easily and effectively. The award-winning Pageflex product line sets the standard for excellence and innovation in brand management and targeted marketing. Pageflex offers the ability to personalize any form of communication in print, e-mail, or on the Web.
EarthIntegrate, a fully-owned subsidiary of Pageflex, is a leader in multi-variant, rules-based marketing automation for several industries, including a practice area focused on the Enterprise Financial Services industry. Pando enables advisors to complete marketing activities using campaigns and products made available by the marketing team within the Pando Platform.
Pando Platform is the leading localized marketing automation platform that provides true sales enablement, campaign-based marketing and content management, all while maintaining crucial approval workflows and communication compliance requirements. While Pando is leading the pack when it comes to compliant marketing technology, our success is the result of a client-centered approach from implementation to business growth.
For more information about the company and its software products, visit the Pageflex website at http://pageflex.com
Pageflex and the Pageflex logo are registered trademarks and EarthIntegrate and Pando are trademarks of Pageflex, Inc. All other trademarks mentioned are the property of their respective owners.