Paint a Room With Light - Philips LivingColors Offers a Quick and Surprising Way to Inspire at Home

ELGIN, Ill., May 19 /PRNewswire-FirstCall/ -- Individuals can now instantly change their decor and personalize the ambiance of their home with Philips' new LivingColors lighting fixture. Using the latest in light emitting diode (LED) technology, LivingColors puts a rainbow of color options at each user's fingertips, offering an endless array to alter the atmosphere of a room and express personal style.  

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100519/DA07222)

Simple to use, LivingColors easily plugs into any outlet and offers a touch-sensitive remote control color wheel to adjust the color intensity. Tap the desired color on the remote and LivingColors instantly produces it on a wall or ceiling, with dramatic effect. Sixteen million different color options are available – including dimmable white light - and for an added splash of color, consumers can use the automatic color-changing feature, creating an even more dynamic impression.

The Philips LivingColors product concept and design are based on years of consumer research by Philips designers that explore the concept of "atmosphere" through lighting. Using the latest in LED innovation, LivingColors not only enables consumers to "paint" with color, it also provides an energy efficient way to design with light.

LivingColors goes far beyond the traditional 'dimmer switch' in order to help create a unique design statement or set the mood for any occasion. It can save up to three "favorite" light settings for future use – for example, set once and a bright functional space for children becomes a warm and cosy reading nook; set again to create a vibrant evening venue for entertaining friends - then change again just as easily via the remote control.

"Home is a reflection of one's personal style, and LivingColors offers a whole new creative dimension to decor by using light to alter the ambiance of a room," said Allard Bijlsma, CEO, Philips Consumer Luminaires. "Whether relaxing or entertaining, LivingColors can instantly inspire a space by changing the color to suit the occasion or mood. This is just one more innovative way that Philips is enhancing life with light."

Already a success in Europe, Philips LivingColors will be available in the U.S. in August at various online retailers such as Amazon.com. The manufacturer's suggested retail price is $209.00. For more information, visit www.philips.com

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs approximately 116,000 employees in more than 60 countries worldwide. With sales of US 32.3 billion in 2009, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

SOURCE Royal Philips Electronics