Palace Resorts Announces Brand Enhancements and Names New Executive Marketing Team

MIAMI, Fla., Feb. 2, 2012 /PRNewswire/ -- Palace Resorts – the company that sets the standard in five-star, all-inclusive resort accommodations – announces a new sales and marketing team that will reinforce the company's portfolio. The Palace brand includes seven luxury properties throughout Mexico including the Le Blanc Spa Resort in Cancun, recipient of the prestigious AAA, Five Diamond award. The team will oversee property enhancements and upgraded facilities in 2012.

Having joined together with Hard Rock International to open the first-ever all-inclusive Hard Rock Hotel in Punta Cana, Dominican Republic in January 2011, Palace Resorts announced an extension of this relationship to include the first-ever Mexico all-inclusive Hard Rock Hotels set to launch in 2012. In order to continue to provide the best possible resort experience to its guests, Palace Resorts has created a new marketing arm, The All-Inclusive Collection, which will independently promote only these new Hard Rock all-inclusive properties, while at the same time, reinforcing the Palace Resorts Brand with a new and separate team that will cater to the existing Palace Resort brands. This will allow both entities to market the brands independently to different audiences and segments, with a laser focus on the needs specific of each brand and product offering, while continuing to offer the highest quality service and resort amenities leisure and business guests have come to expect.

"We see a tremendous need and benefit in restructuring the Palace Resorts sales and marketing department, as this new team  will bring a new vision, level of expertise and innovative ideas to the brand, which is already positioned and recognized as the leader in the all-inclusive market," said Gibran Chapur, executive vice president. "Palace Resorts will continue to fully support and assist its trade and tour operator partners as well as maintain the excellent rapport we have built with key industry players." The Palace Resorts executive team is now led by the following.

• Executive Vice President, Gibran Chapur
• Chief Operating Officer, Sandor Winkler
• Vice President Marketing, Kathy Halpern
• Vice President Group Sales, Ginny Davito
• Sales Director, Jorge Vivas
• Public Relations Manager, Cessie Cerrato
• Director of North American Field Sales, Ash Tembe

For more than 25 years, Palace Resorts has set the standard for what travelers now demand from a luxury all-inclusive. Today, it continues to expand and enhance the all-inclusive services and amenities, which are unlike any competitors in the marketplace. All-inclusive offerings that go above and beyond traditional offerings include:

• Unlimited long distance calls from the guest rooms to Mexico, the continental United States, Canada, and just recently added, Latin America and Europe.
• Included Wireless Internet in-room and throughout resort public areas, all at no cost, or included Internet use via resort business centers and lobby computers.
• Unlimited wine by the bottle, all with 85 point ratings and above, from highly rated wineries around the world.
• Unlimited top shelf drinks featuring brands such as Jack Daniel's, Johnnie Walker (red and black labels), Chivas Regal and Bacardi, among many others.
• Fine dining with no restrictions.
• 24-hour room service including a wide selection of breakfast favorites, entrees, soups, salads, snacks and desserts.
• Luxurious, spacious accommodations, most with stunning water views, all with double Jacuzzi, top shelf liquor dispensers, LCD TV with international programming including HBO.

Additionally, the $1500 Resort Credit promotion offers unmatched value, allowing guests staying three nights or more to add activities -- such as spa treatments, golf rounds, room upgrades and local tours -- that would cost extra at any other hotel.

Palace Resorts also continues to be the leader in world-class entertainment, having recently hosted a sold out performance from Shakira at Moon Palace Golf & Spa Resort, and set to impress audiences when international superstars and Grammy winners Jon Secada and Enrique Iglesias take the stage in 2012. These, and many more major music events yet to be announced, are another way Palace Resorts creates an unmatched all-inclusive vacation experience as well as enhances the growth and prosperity of Mexico and its resort destinations, putting them on the map of avant-garde entertainment.

In 2012, Palace Resorts, in conjunction with its Hard Rock All-Inclusive Hotels, revolutionized the destination wedding industry through an exclusive partnership with celebrity wedding designer, Colin Cowie, bringing destination weddings to a whole new level. For the first time ever, Palace Resorts brides can have a themed Colin Cowie wedding of a lifetime. Through eye catching customizable packages featuring every possible inclusion, the partnership with Cowie reinforces the commitment Palace Resorts has to its bridal market, to provide unmatched, unparalleled, luxury offerings, inviting every bride and groom to step into their own personalized fairy tale at an unbeatable all-inclusive price.

Palace Resorts also offers unmatched experiences for meeting groups and corporate incentive travel, featuring the most versatile indoor and outdoor event space for groups of any size, as well as the highest quality state-of-the-art facilitates and amenities. Led by the mostly highly trained service professionals, one all-inclusive price includes personalized planning and coordination to exceed any group's needs, as well as a choice of included meeting space and private function space, plus every all-inclusive leisure amenity available to all guests.

Consistently ranked Cancun's number one all-inclusive luxury resort by TripAdvisor users, Le Blanc Spa Resort is the Palace Resorts five-star resort offering, targeting its own discerning audience and marketed as its own entity to bring all-inclusive to an even higher level. Le Blanc Spa Resort Le Blanc, recipient of the prestigious AAA Five Diamond Award, is located in the heart of Cancun, on one of the most stunning beaches in the Mexican Caribbean. This adults-only, all-inclusive luxury resort offers an experience of sophisticated style and lavish personalized service with a staff to guest ratio of one to one. Luxe accommodations feature spectacular views of the sparkling Caribbean Sea or the alluring Nichupte lagoon, and include 24-hour Butler service, private double Jacuzzi and premier turndown service with Petit Fours and a Comfort Menu with choices of pillows and aromatherapies. The signature Le Blanc Spa provides guests with a personal sanctuary and complete sensory enhancement.

For more information on Palace Resorts, please visit www.PalaceResorts.com, call (800) 635-1836 or contact your preferred travel professional.

About Palace Resorts

With seven oceanfront resorts overlooking the sparkling turquoise waters of the Caribbean Sea, Palace Resorts sets the highest standards for all-inclusive vacations in Cancun, Cozumel, Isla Mujeres and Riviera Maya, Mexico. Offering luxurious and spacious accommodations accentuated by signature in-room double Jacuzzis, nightly entertainment, the Caribbean's most extravagant spas and premier Jack Nicklaus signature golf courses, Palace Resorts offers a truly exceptional experience for travelers. The unparalleled level of service and comfort found at each property makes Palace Resorts a leading provider of world-class resort vacations.

SOURCE Palace Resorts