SACRAMENTO, Calif., Oct. 19, 2015 /PRNewswire/ -- Paladin announced the launch of a new online platform of Digital Marketing Services for Independent RIAs and Financial Advisors: www.PaladinDigitalMarketing.com. Paladin spent the past 12 years marketing financial advisors and firms to investors over the Internet and packaged that experience into a Digital Marketing platform that helps RIAs maximize website visibility, increase site traffic, and convert visitors into qualified prospects. Additional tools help advisors and firms convert prospects into clients.
Paladin's Digital Marketing services are the result of a 2014 survey of RIA members of the Registry, which showed 73.8% of them were dissatisfied with the results that were produced by their websites. Jack Waymire, Paladin's founder, stated, "Paladin has been marketing RIAs and IARs to investors over the Internet since 2003. Our experience shows RIAs need Internet visibility, website traffic, and compelling messages that convert visitors into qualified prospects. RIAs will not produce meaningful marketing results if their websites do not convince visitors to submit their contact data."
Waymire added, "Paladin's Digital Marketing service is based on a simple formula that produces the results that RIAs are seeking: V+T+C = Clients. RIA websites need high Visibility on the Internet to produce substantial amounts of Traffic that can be Converted into qualified prospects and new Clients. Any weaknesses in the process will undermine the results that are produced by RIA websites."
Paladin Digital Marketing provides the following services:
- Websites: Enhancements to existing sites to Custom and Premium sites
- Search Engine Optimization (SEO): Keyword strategy, geo-specific targeting
- Search Engine Marketing (SEM): Online advertising campaigns
- Content Marketing: Develop relevant content for websites and/or blogs
- Social Media: Create a social media presence for advisors and/or firms
- eBooks: Develop compelling eBooks to be used as free offers on websites
- Email Marketing: Develop comprehensive email campaigns for prospect outreach
Investors use www.PaladinRegistry.com to find, screen, and select financial professionals and firms that have been vetted, rated, and validated by Paladin Research. Go to www.PaladinDigitalMarketing.com to learn more about our Registry, Digital, and Virtual Consulting services for independent RIAs and IARs.
Paladin Digital Marketing
SOURCE Paladin Internet Properties, Inc.