BERKELEY HEIGHTS, N.J., March 3, 2011 /PRNewswire/ -- Palisades, the nice New Jersey car insurance company, hosted its first-ever Digital Tradeshow at their annual agent meeting on March 2, 2011. The company also addressed challenges in the New Jersey automobile insurance industry and provided several innovative solutions to support independent agents. Karen Murdock, Vice President of Marketing and Distribution, spoke with agents about the importance of utilizing today's digital marketing solutions for prospecting and for capturing customers who begin shopping online.
Demonstrating the value of online marketing, Palisades unique Digital Tradeshow presented agents with the opportunity to speak to leaders in the online marketing community. Each agent had the chance to engage and learn best practices regarding online strategies; on-site signup for Facebook and Twitter; local search engine optimization and prospecting/closing sales tools.
Palisades also invited Astonish Results, a popular provider of digital marketing for insurance professionals, as a presenter at this year's event. The company spoke at the Annual Agent meeting regarding various online solutions for agents to be successful in today's market place.
"The modern consumer's behavior has changed," said Palisades President, Ed Fernandez, "and our independent agents are searching for solutions to more effectively engage with current and prospective customers. At the Palisades Annual Agent Meeting, we wanted to provide our independent agents with customized internet marketing solutions to compete for customers who begin shopping online."
Echoed Tim Sawyer, President and Co-Founder of Astonish Results, "It goes without saying, agencies need a strong online marketing strategy. Otherwise, they will lose market share to aggressive agencies that have their online act together. Agents must realize that online marketing is part of the solution in interacting with their potential new customer."
With the increasing demands and shifting behavior of the modern consumer, agencies need a complete system that will allow them to prospect, sell and retain customers. Palisades offered these solutions for their independent agents to stay competitive within today's market.
About Palisades (www.Palisades.com)
Palisades is the Nice New Jersey Car Insurance Company® that gives you more. Drivers and agents get more reasons to smile with more value, friendly New Jersey expertise, and service done right. Palisades sells exclusively through over 300 independent agents and is a leader in the fast settlement of claims. Palisades Safety and Insurance Management Corporation is the Attorney-in-Fact of Palisades Safety and Insurance Association (PSIA). Insurance is written by PSIA and its two wholly-owned insurers, Palisades Insurance Company and Palisades Property and Casualty Insurance Company (collectively "Palisades").
Palisades Safety and Insurance Management Corporation is a Plymouth Rock managed company. The Plymouth Rock Companies write and manage more than $1 billion in personal and commercial auto and homeowner's insurance across the Northeast.
About Astonish Results (www.astonishresults.com)
Astonish Results provides web and insurance marketing services to help agencies grow their internal business and generate leads through the tactical use of email marketing, customer relationship management (CRM), social media construction and strategy and search engine marketing (SEM). System and sales training is also provided by Astonish Results.
SOURCE Palisades Insurance