Palm Beach County Promotes Culture With Sunglasses, Celebrities
Novel Campaign Invites Visitors to "See the Arts Through a Different Lens"
LAKE WORTH, Fla., May 10, 2016 /PRNewswire-USNewswire/ -- The Cultural Council of Palm Beach County entices cultural tourists to "See the Arts through a Different Lens" in The Palm Beaches with a striking new marketing campaign featuring well-known celebrities, actors, musicians, dancers and artists.
The performers wear "Palm Beach Aqua" sunglasses to illustrate the dynamic cultural offerings available to visitors in The Palm Beaches, whose plentiful arts landscape has earned it the title of Florida's Cultural Capital®. The Cultural Council's campaign will showcase Palm Beach County's world-class attractions in print, digital and virtual reality advertising, plus pop-up events in key markets.
For a peek at the campaign theme, please view the following celebrity videos:
- Comedian and actress Judy Gold - https://youtu.be/UJIFW6IkClY
- Legendary performer Ben Vereen - https://youtu.be/fexYd6Q5YUU
Among the notables highlighted by The Cultural Council to tell the story are Ben Vereen, Belinda Carlisle, John O'Hurley, Israel Horovitz, Kenny G, Michael Feinstein, Nicole Henry, Tony Danza, Judy Gold, Charles McGill, Vanilla Ice, Emily Brooke, Daniel Ulbricht, Thomas Ian Nicholas, Cassandra Trenary and Anthony Laciura, with more to be announced in the coming months. Celebrities will be donning the aqua sunglasses and explaining the importance of supporting the arts, in digital ads and videos as well as on social media.
"We are creating a new movement in promoting our arts and cultural offerings with this ad campaign," commented Marilyn Bauer, director of marketing and government affairs at the Cultural Council of Palm Beach County. "Art and culture are at the heart of why people are looking to travel. Today's travelers have shifted their spending habits from things to experiences. They want to embrace the cultural experiences that The Palm Beaches have to offer."
The strategic campaign utilizes print, digital and social media advertising as well as virtual reality, events, newsletters and more. The campaign's dedicated website, palmbeachculture.com/things-to-do/behind-the-sunglasses, invites users to share their story using the hashtag #ShadesOfCulture. The Council has launched palmbeachculture.com/travel, making it easy for visitors to plan culturally-focused trips to The Palm Beaches with the destination's new Cultural Concierge.
The Cultural Council of Palm Beach County is tapping into the driving force behind why visitors are looking to travel — unique cultural experiences. The Cultural Council is charting new territory in providing cultural concierge services and promoting more than 200 arts and culture organizations that facilitate more than 42,000 cultural experiences a year.
About the Cultural Council of Palm Beach County
The Cultural Council of Palm Beach County is the official support agency for arts and culture in The Palm Beaches, serving non-profit organizations, artists and arts districts. The Cultural Council administers $4.5 million in grants annually, supports arts and cultural education, provides capacity-building training and advocates for arts funding and arts-friendly policies. The Council promotes Palm Beach County's cultural experiences to visitors and residents through multi-platform marketing and public information programs, including its one-of-a-kind Cultural Concierge service.
Connect with the Council at palmbeachculture.com or (561) 471-2901.
SOURCE The Cultural Council of Palm Beach County
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