Palm Beach Orthopaedic Institute (PBOI) Retains Simply the Best Public Relations for Regional and National PR Campaigns

Apr 02, 2012, 05:30 ET from Simply the Best PR

PALM BEACH GARDEN, Fla., April 2, 2012 /PRNewswire/ -- Palm Beach Orthopaedic Institute (PBOI), the leading orthopedic institute in the Southeast with four locations in Florida, announced today that they have retained Simply the Best Public Relations ( as its PR firm of record to promote PBOI regionally as the only choice in orthopedic medicine and to publicize the practice and their board certified physicians nationally.

Palm Beach Orthopedic Institute is a recognized leader in orthopedics with more than 14 physicians that provide the most advanced orthopedic care. All PBOI physicians are Board Certified and many have completed fellowship training in their area of expertise. With renowned experts in the major orthopedic sub-specialties, they offer full-service, cutting-edge care across the entire spectrum of musculoskeletal health. The practice is comprised of surgeons who specialize in all aspects of orthopedics including pediatrics, sports medicine, upper extremity, spine disorders, total joint replacements, MAKOplasty, podiatry abnormalities, musculoskeletal disorders, surgical and non-operative treatment of the neck and spine, physical medicine and rehabilitation, and more.

"Our publicity will position PBOI to an expanding audience that includes the general public and medical professionals while targeting specific areas of orthopedic medicine," states Kim Morgan, President of Simply the Best PR. "Our campaigns will highlight the achievements and ground-breaking work of PBOI's physicians in all their fields of expertise."

The PR will also showcase all noteworthy events such as the recent procedure by Board Certified and fellowship trained Dr. Ryan Simovitch who just performed one of the first successful total shoulder replacements with a rotator cuff sparing technique surgery at Jupiter Medical Center and the work of Drs. Gary Wexler, Michael Leighton and Andrew Noble who recently performed over 60 groundbreaking MAKOplasty procedures in two months. MAKOplasty is a minimally invasive partial knee resurfacing procedure used to treat early to mid-stage osteoarthritis (OA) of the knee, powered by the RIO® Robotic Arm Interactive Orthopedic system, which offers a more precise and consistent result for partial knee resurfacing.

PBOI utilizes state of the art diagnostic and procedural equipment including digital x-ray, ultrasound and laser technology which we will highlight in all of our public relations campaigns.

PBOI CEO Brian Bizub and physicians are available for interviews.

For interview requests and additional information including high res images, contact Kim Morgan at (561) 210-4411 or

Contact: Kim Morgan
Simply the Best Public Relations
(954) 261-2149

SOURCE Simply the Best PR