PalmBeach Jewelry Chooses CertainSource by eWayDirect to Drive New Prospect and Customer Acquisition

SOUTHPORT, Conn., March 19, 2013 /PRNewswire/ -- eWayDirect today announced that the world's largest fashion jewelry catalog company, PalmBeach Jewelry, has chosen CertainSource 2.0 as the solution to manage and optimize its multi-channel customer acquisition efforts.

"Typical lead acquisition programs can be costly and inefficient," said Daniel DeYoung of PalmBeach Jewelry. "eWayDirect's CertainSource solution helps us optimize performance and accelerates the return on our investment by nurturing the lead sources that work and killing and reallocating marketing spending from the sources that do not."

With its unique triple-qualification process, CertainSource has delivered more conversions and qualified prospects than any previous technology used by PalmBeach Jewelry. "We trust eWayDirect to be the frontline in our online prospecting effort," said Daniel DeYoung, Director of Marketing for PalmBeach Jewelry. "Having a partner and solution like CertainSource allows us to play in this vertical while reducing brand risk, which is very important."

"CertainSource has cracked the code on helping brands acquire new online and mobile customers and qualified prospects at scale with dramatically improved ROAS," said Neil Rosen, President and CEO of eWayDirect. "We're pleased to see companies like PalmBeach Jewelry leveraging this advantage to substantially grow revenue."

CertainSource works across multiple digital touchpoints to individually validate each prospect, assessing conversion intent and delivering the most qualified prospects who are most likely to make a purchase and become loyal customers.  The highly scalable system is designed to meet the growth and return on ad spend goals of leading consumer brands.

To learn more about how CertainSource can deliver new, more valuable online customers, visit www.ewaydirect.com.

About eWayDirect
eWayDirect, the "Now Data" company, leverages real-time data to transform the way leading brands acquire and engage customers to drive revenue and performance while protecting brand reputations. Founded in 2001, eWayDirect is a privately held company with offices in Southport, CT and Raleigh, N.C. For more information, visit www.ewaydirect.com.

About PalmBeach Jewelry
PalmBeach Jewelry is family owned and operated headquartered in Boca Raton, Fla. In its 50-year history, PalmBeach Jewelry has grown to become the largest fashion jewelry catalog company in the world, with catalogs satisfying millions of customers throughout the United States and around the globe. More information at http://www.PalmBeachJewelry.com.

SOURCE eWayDirect