ENGLEWOOD CLIFFS, N.J., Nov. 29, 2017 /PRNewswire/ -- This fall, trusted skincare brand, Palmer's, is revolutionizing the way we get toned skin. Harnessing the power of nature's most efficacious raw ingredients, Palmer's has developed two innovative Body Firming products that help firm, tighten and smooth skin's appearance. The products – a first-to-market Body Firming Sheet Mask & Anti-Oxidant Firming Lotion – are part of the brand's top-selling Coconut Oil Formula line with Certified Organic Extra Virgin Fair Trade Coconut Oil and are designed to target problem areas such as upper arms, thighs, hips, stomach, and the buttocks.
To give skin a tightening boost, Palmer's is revealing a groundbreaking innovation in the sheet mask category with the launch of the new Coconut Oil Body Firming Sheet Mask – the first body firming sheet mask on the market in the US. Sized to fit curvy areas such as thighs, hips, arms and abdomen, each sachet contains two saturated sheet masks that deliver natural targeting toning ingredients Brazilian Guarana and Cupuacu.
The new Coconut Oil Anti-Oxidant Firming Lotion uses power plant-based Seaweed, Sweet Almond Oil and Caffeine to help ease fluid retention for a smoother, less dimpled appearance. This super hydrating lotion provides 24-hour moisture and keeps your skin looking its best. In fact, clinical studies show that after just four weeks of use of the Anti-Oxidant Firming Lotion, 98% of women saw firmer, more toned and tightened skin and 100% felt more confident in their skin's appearance.
"Palmer's has a rich history with Coconut Oil that started with our top selling Coconut Oil Formula hair collection. Understanding the many benefits of this incredible ingredient, not only for hair care but skin care as well, we launched our Coconut Oil body care range which quickly became one of the top selling coconut body ranges in the US," said Shara Boote, Director of Marketing at Palmer's. "Now, with the launch of our Coconut Oil Firming line, we are excited to grow our Coconut Oil portfolio and continue innovating in this space; bringing high-quality, natural skincare products to our consumers that offer real results."
Made with ethically and sustainably-sourced ingredients, Palmer's new Body Firming products contain over 94% naturally sourced ingredients, no animal derived ingredients and are free-from Parabens, Phthalates, Mineral Oil, Gluten or Dyes. The new products are available for purchase at Walmart and will retail for $6 for the Body Firming Sheet Mask and $8 for the Anti-Oxidant Firming Lotion.
E.T. Browne Drug Co., Inc.
Founded more than 175 years ago as one of America's first skin care companies, E.T. Browne Drug Co., Inc. is a leader in treatment-oriented beauty products with its trusted Palmer's® brand. The name Palmer's® is synonymous with high-quality natural skin and hair care product lines including Cocoa Butter Formula, Coconut Oil Formula, Shea Formula, Olive Oil Formula and Skin Success.