Palmetto Publishing Releases Dr. M. Sterling Cross's New Personal Finance Book on Building Lasting Wealth

Newly published by Palmetto Publishing, The Wealth Mindset offers a principle-driven framework for long-term financial decision-making rooted in economic theory, behavioral psychology, and personal values.

CHARLESTON, S.C., Oct. 8, 2026 /PRNewswire/ -- Palmetto Publishing has released The Wealth Mindset, a new personal finance book by Dr. M. Sterling Cross. The book presents a structured, values-driven approach to wealth building that draws on decades of the author's experience at the intersection of academia and real-world financial strategy.

Rather than offering stock tips or market predictions, The Wealth Mindset walks readers through the foundational economic principles that underpin every financial transaction. Dr. Cross covers topics ranging from supply and demand to interest rates, inflation, and market behavior, then builds outward into practical guidance on debt strategy, tax efficiency, diversification, and long-term portfolio management. The book also addresses how to read financial media with a critical eye, separating useful information from fear and hype designed to provoke emotional reactions.

At the center of the book is a tension many readers will recognize: the gap between the volume of financial information available today and the sense of clarity that remains elusive for most people. Dr. Cross argues that this disconnect is not a knowledge problem but a mindset problem. The book challenges readers to move beyond reactive, trend-chasing behavior and toward a disciplined philosophy that integrates personal purpose, health, and faith into financial planning. The stakes, he suggests, extend well beyond portfolio returns. They reach into how people experience their daily lives and whether their financial choices reflect who they actually want to be.

The book is positioned within a growing segment of personal finance literature that emphasizes psychology and philosophy alongside technical strategy. Readers familiar with Morgan Housel's The Psychology of Money or Benjamin Graham's The Intelligent Investor will find a complementary perspective in Dr. Cross's work, one that bridges behavioral insight with actionable economic education. As market volatility and information overload continue to define the financial landscape, The Wealth Mindset arrives at a moment when many investors are searching for a more grounded, sustainable approach. The book targets intellectually curious professionals and lifelong learners between the ages of 28 and 65 who want more than tactics.

The Wealth Mindset is available for purchase online at Amazon.com and BarnesandNoble.com. For more information about the author, please visit any of their social media platforms.

About the Author: Dr. M. Sterling Cross is a financial scholar, educator, and strategist whose career spans decades at the intersection of academia, markets, and real-world decision-making. With a multidisciplinary background bridging economics and finance, he has taught and mentored students from first-time learners to advanced practitioners, always emphasizing critical thinking and long-term perspective. His forthcoming book distills that experience into a guide for navigating money, markets, and life with discipline and purpose.

About the Book:

Title: The Wealth Mindset
Author: Dr. M. Sterling Cross

Publisher: Palmetto Publishing
Publication date: September 26, 2026
ISBN-13: 9798318835940, 9798318835957

Available for interviews: Author, Dr. M. Sterling Cross

SOURCE Palmetto Publishing