Pampers Listens to Moms and Upgrades Cruisers Diapers with New Features

MINNEAPOLIS, July 13, 2011 /PRNewswire/ -- Procter & Gamble's Pampers Cruisers, with several new product features, are now available at retailers nationwide, including Target. The redesigned diaper features include: improved softness, a 20 percent longer absorbent patch and new Sesame Street® designs. This year's refreshed Pampers' features are the result of customer feedback.

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"We are really excited to offer these new and improved diapers," said Tricia Higgins, Pampers, External Relations. "We have listened to what parents really like about our diapers and responded by adding those features, such as the softness from Swaddlers, to our Cruisers diapers – which are available in sizes 3 and 4."

"On my blog, Mom Generations, we are always looking for brands that we can trust," said Audrey McClelland, mommy blogger and Pampers spokesperson. "I have grown up with Pampers and it's great to see them grow with this new generation of mothers. I'm extremely busy with four boys under six and I love that I can walk into Target to grab a box of Cruisers and know that I am getting everything my baby needs out of a diaper."

As part of the launch of the new Pampers Cruisers, Target will feature in-store displays, high value gift cards with select purchases and offer up to $5 in coupons for Pampers. Special offers will also be available through August on both Target and Pampers Facebook pages.

To learn more about Pampers, please visit http://www.pampers.com/.

About Pampers®

Pampers is a trademark of Procter & Gamble (NYSE: PG) and the company's largest global brand and is the world's top-selling brand of baby diapers. Our business is inspired by babies and toddlers, created by Pampers. For more information on Pampers diapers and the Pampers Parenting Network, visit http://www.pampers.com/.

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 127,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

SOURCE Procter & Gamble