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PANASONIC AVIONICS INTRODUCES CONVERIX™, A GROUNDBREAKING AIRCRAFT-WIDE HOSTING SOLUTION

Panasonic Avionics Corporation (PRNewsfoto/Panasonic Avionics Corporation)

News provided by

Panasonic Avionics Corporation

Apr 08, 2025, 07:00 ET

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HAMBURG, Germany, April 8, 2025 /PRNewswire/ -- Panasonic Avionics today unveiled Converix, an innovative, open and neutral application hosting platform that is set to transform commercial aviation by providing a complete aircraft-wide solution for non-safety critical services.

Converix, by Panasonic Avionics
Converix, by Panasonic Avionics
Converix, by Panasonic Avionics
Converix, by Panasonic Avionics
Converix by Panasonic Avionics, Modules
Converix by Panasonic Avionics, Modules

Converix can be installed by any aircraft manufacturer, on any airframe type. It supports all in-flight entertainment and connectivity (IFEC) integration, cabin and galley operations, lighting, and other in-cabin applications. Airlines will also be able to monitor aircraft data, improve crew operations, manage cabin inventories and optimize aircraft maintenance.

Converix enables responsible artificial intelligence (AI), which can interface with the
10,000 plus datapoints across an aircraft. It will leverage Large Language Models (LLMs) and Agentic AI to analyze multiple terabytes of both structured and unstructured data, and provide consumable and data-rich airline analytics such as daily CEO and executive reports to greatly improve operational efficiency. 

An AI virtual attendant at every seat empowers passengers with a wide range of personalized services on their journey such as their connections and luggage tracking, status on their hotel or car reservation, destination services such as restaurants recommendations, and much more. Consumable and rich data services can also help airlines deliver more personalization and targeted advertising, which can be up to ten times the value of current in-flight media.

Ken Sain, Chief Executive Officer, Panasonic Avionics says: "For the past two years, Panasonic Avionics has been focused on two strategic initiatives – to redefine the passenger experience and to reimagine the airline ownership experience.

"Converix builds on the success of our Astrova seat-end IFE solution, and is designed with the same commitment to innovation, industrial design, and modularity. It represents the latest solution from Panasonic Avionics that helps airlines maximize digital engagement, drive loyalty economics, and improve operational efficiencies." 

As a neutral application hosting platform, Converix will give control of the onboard passenger experience directly to airlines. Its Developer Platform offers airlines and third parties a natural ecosystem of software tools, environments and simulators to create and host applications seamlessly.

An open and neutral Operations Platform utilizing Continuous Integration/Continuous Deployment (CI/CD) allows those applications and content to be updated at the airline's preferred cadence, minimizing lengthy ATPs and costly monthly content loads.

Airlines will also be able to seamlessly integrate all their IFEC services through Converix. Scalable storage capacity will support traditional media. In concert with in-flight connectivity, it creates the connected seatback which will deliver OTT (over the top) streaming, as well as dynamically available cached content.

For example, a single Converix box on a twin-aisle aircraft can support four years of 4K media or 106 years of standard definition content. In addition, its modular approach to processing power ensures perpetual support for new applications and games.

Andy Masson, Senior Vice President of Product and Strategy for Panasonic Avionics says: "Converix embraces the key tenants that drive our product strategy – design, technology, and sustainable modularity – to create a radical game-changing solution for the airline industry.

"It transforms the airline ownership experience with a modular design that is both lighter and consumes less power. It improves operational efficiencies by eliminating the need for multiple server boxes running separate systems. It also gives passengers what they want – endless personalized content instantly at their fingertips."

About Panasonic Avionics Corporation
Panasonic Avionics Corporation is the world's leading supplier of in-flight engagement and communication systems. The company pioneered the industry beginning in 1979 and has consistently introduced innovations that enable unique customer experiences and enhance airline loyalty (e.g., Net Promoter Score (NPS)), ancillary revenue, and operational efficiency.

Over 200 leading airlines across the world have chosen to install Panasonic Avionics in-flight engagement, satellite Wi-Fi connectivity, and digital solutions on their aircraft. Panasonic Avionics' proven systems are supported by the largest global support and services team utilizing OEM insights to ensure peak system performance. With Panasonic Avionics' unique products and services, airlines can seamlessly access up to 1,000 PEMs (passenger engagement minutes) only available in-flight and unlock new tailored, data-driven experiences that enhance passenger satisfaction.

Panasonic Avionics Corporation is headquartered in Irvine, California with over 3,500 employees and operates in 50 locations around the globe.

For additional information, please visit www.panasonic.aero

SOURCE Panasonic Avionics Corporation

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