Panasonic Enterprise Solutions Company and EL Media Announce Exclusive, Multi-Year, Strategic Alliance

PHOENIX, June 17, 2011 /PRNewswire/ -- Panasonic Enterprise Solutions Company, a unit of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC), and Branded Cities Network (BCN), a subsidiary of EL Media, the world's most advanced, fully integrated, digital, spectacular, out-of-home signage and experiential media company, announce an exclusive, long-term, strategic marketing alliance. Under the terms of the agreement, Panasonic will be the exclusive provider of all BCN digital signage, allowing BCN to rapidly expand its current portfolio of media assets. BCN will also be the exclusive sales agent for all third-party advertising time on already-constructed and future Panasonic signs in premier venues throughout North America.  

"Panasonic is a global technology powerhouse, producing the latest and greatest that the digital industry has to offer. With BCN's one-of-a-kind, large, iconic signage, this alliance will allow BCN to distribute content throughout North America. Panasonic Enterprise Solutions Company and BCN will collaborate on leading edge 'Cloud' technology to manage and deliver creative content for BCN's advertising clients to reach consumers in ways never done before — instantly, coast to coast — and now, all coordinated through one master control center," said Steven Ellman, Chairman/CEO, EL Media.  

BCN will exclusively incorporate, whenever applicable, Panasonic digital signage in all of its current and future projects located throughout the U.S., Canada and Mexico. BCN's current U.S. platform includes Los Angeles; Las Vegas; Phoenix; Denver; Minneapolis and Atlantic City, New Jersey.  EL Media's current platform, through its Canadian joint venture, includes Toronto, Vancouver, Montreal, Ottawa, Edmonton and Winnipeg.  Additional North American markets will be added to leverage the technology capabilities that Panasonic Enterprise Solutions brings to the Alliance.

"This alliance between Panasonic and BCN will enable a unique combination of technology and media delivered with unprecedented efficiency for the advertiser. The alliance will be supported by a comprehensive financing package from Panasonic Finance Solutions. The partnership will provide BCN the ability to expand its digital business into new markets with timely delivery of new signage product and turnkey project execution," said Jim Doyle, President, Panasonic Enterprise Solutions.  

About Panasonic Enterprise Solutions Company

Panasonic Enterprise Solutions Company is a unit of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC). The company develops and provides customized and integrated technology-based systems solutions for enterprise customers in the sports and entertainment industries as well as in the education sector. To learn more about the company or read case studies about solutions created for other customers, visit http://www.panasonic.com/business/enterprise/enterprise-solutions-company.asp.

About Branded Cities Network

Branded Cities Network (BCN), a subsidiary of EL Media, is the world's most advanced, fully integrated, digital, spectacular signage, and experiential media company.  Inspired by New York's Times Square, BCN creates iconic media in iconic destinations, aligning branded experiences with consumers' lives. Lead by a team of veteran sales and operations professionals, BCN's current U.S. platform includes Los Angeles; Las Vegas; Phoenix; Denver; Minneapolis and Atlantic City, New Jersey. BCN also has sales operations in New York City and Chicago.  EL Media's current platform, through its Canadian joint venture, includes Toronto, Vancouver, Montreal, Ottawa, Edmonton and Winnipeg.  BCN is part of The Ellman Companies, a privately-owned media, real estate and investments company with diverse ownership interests in 86 companies throughout the U.S., Canada and the Caribbean. For more information, visit www.brandedcities.com or www.ellmanco.com.

SOURCE Panasonic Enterprise Solutions Company