Panasonic Launches New Japanese-Style Cleansing Tool
Patented technology creates luxurious micro-foam to help clean and purify pores to help reveal smoother, brighter skin
NEWARK, N.J., Oct. 29, 2015 /PRNewswire/ -- Panasonic Consumer Electronics Company today announced the debut of a unique Japanese-style 3-in-1 cleansing tool designed with gentle heat and patented micro-foaming technology for luxurious facial cleansing that helps reveal smoother, brighter skin.
The new Panasonic Micro-Foaming Cleansing Device (EH-XC10-N) is a facial beauty tool that offers three ways to cleanse skin. The unique Warming Makeup Removal Plate uses dual temperature settings and smoothly glides across skin to help to loosen waxy, hard-to-remove makeup when used with a soothing oil or cream cleanser. For gentle and thorough facial cleansing, two brush attachments are included: the Japanese-style Soft Bush and the Pore-Targeting Silicone Brush. The Japanese-Style Soft Brush uses ultra-soft, tapered bristles and rotates 360-degrees, to help cleanse dirt and oil from skin and pores. The Pore-Targeting Silicone Brush uses a fast rotation and smooth up-and-down movement to provide targeted cleansing, twice weekly, of areas like around the nose or chin.
The tool's patented technology is designed to agitate a user's favorite foaming cleanser, creating a rich, micro-foam that reaches deep into pores for effective skin cleansing. This luxurious micro-foam fills the Japanese-style Soft Brush to easily apply cleanser to skin and gently lift away dirt and impurities from pores and skin.
"In traditional Japanese-style skincare, the double cleansing technique gently removes makeup and then purifies the skin," said Corrie Murphy, Vice President, Consumer Marketing and Beauty Merchandising, Panasonic Consumer Electronics Company. "Embracing our Japanese heritage, Panasonic adopted the double cleansing method to help develop this unique all-in-one tool with advanced patented technology to offer a new way to cleanse gently, yet effectively."
The new Micro-Foaming Cleansing Device (MSRP $249.99) is now available for purchase on Panasonic.com and will be available in beauty specialty stores later this year.
About Panasonic Consumer Electronics Company
Based in Newark, NJ, Panasonic Consumer Electronics Company is a division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. The company offers a wide range of consumer solutions including products from VIERA Smart TVs, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Wellness, Personal Care and Dental Care products and more. In Interbrand's 2013 Annual "Best Global Green Brands" report, the Panasonic brand ranked number four, the highest ranked electronics brand in the report.
To learn more about our products, visit www.shop.panasonic.com. Follow Panasonic on Twitter @panasonicUSA; additional company information for journalists is also available at www.panasonic.com/pressroom.
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SOURCE Panasonic
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