Panasonic Launches New Styling Iron

The new EH-HS99-K Flat Iron and Styling Iron rounds out the company's lineup of hair tools equipped with patented nanoe™ technology for smoother, shinier hair

News provided by

Panasonic Consumer Electronics Company

Mar 05, 2018, 08:00 ET

NEWARK, N.J., March 5, 2018 /PRNewswire/ -- Panasonic Consumer Electronics Company today announced the debut of an advanced styling iron designed with patented nanoe™ technology. The new Panasonic EH-HS99-K Flat Iron and Styling Iron expands the company's current hair tools line-up in the United States, joining the award-winning nanoe™ Hair Dryer (EH-NA65-K) and the Compact nanoe™ Hair Dryer (EH-NA27-K) to deliver salon-quality results at home and reveal beautiful, healthy-looking hair.

Panasonic Nanoe Moisture Infusion Flat Iron - EH-HS99-K

The new Panasonic EH-HS99-K Flat Iron and Styling Iron uses proprietary nanoe™ technology to draw moisture from the air and create super-fine particles that hold approximately 1,000 times more moisture than a regular ion. These moisture-rich nanoe™ particles help hydrate hair. The result is hair that is noticeably glossier and smoother.

"Especially in the past few years, in an effort to reduce dry, dull hair, consumers have moved away from using hot styling tools on their hair. With the new nanoe™ Flat Iron and Styling Iron, users can confidently heat-style hair while maintaining hydration," said Destiny Vancans, Product Manager, Beauty, Panasonic Consumer Electronics Company. "Embracing technology and innovation, Panasonic optimized nanoe™ technology in the development of this salon-quality hair styling tool to provide customers the opportunity to see beautiful results."

The new EH-HS99-K features an innovative high-recovery heater and constant temperature control which allows for even heat distribution over the styling plates to efficiently style hair and help reduce styling time. And, the four-inch advanced smooth ceramic plates allow hair to glide through smoothly with even tension. Five heat settings allow users of different hair types to choose their ideal styling temperature.

Marrying a luxe design aesthetic with functionality and ergonomic comfort, the compact styling head makes it easy to position the flat iron at the hair root, for effortless styling from roots to ends. The rounded flat iron shape and thumb dimple in the handle allow for comfortable movement, so a user can straighten hair or just as easily create a wave or curl. For further convenience and comfort, a swivel cord ensures unrestricted motion while rotating the straightener around the head.

The new nanoe™ Flat Iron and Styling Iron EH-HS99-K (MSRP $129.99) is now available for purchase on Target.com and will be available in additional beauty specialty stores and mass retailers nationwide later this year.

About Panasonic Consumer Electronics Company
Based in Newark, NJ, Panasonic Consumer Electronics Company is a division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. The company offers a wide range of consumer solutions in the U.S. including LUMIX Digital Cameras, Camcorders, Blu-ray players, Home Audio, Cordless Phones, Home Appliances, Beauty, Grooming, Wellness and Personal Care products and more. Panasonic was featured in Fortune Magazine's 2016 ranking of 50 companies that are changing the world and doing well by doing good. Specifically cited were its smart and sustainable technologies, including its contributions to smart cities and the electric vehicle revolution. Learn more about Panasonic's ideas and innovations at www.PanasonicMovesUs.com.

To learn more about our products, visit www.shop.panasonic.com. Follow Panasonic on Twitter @panasonicUSA; additional company information for journalists is also available at www.panasonic.com/pressroom.

Editorial Contacts
Lori Chiazzo (Panasonic)
201-392-4178
[email protected]

Zachary Anderson (Porter Novelli)
212-601-8356
[email protected]

SOURCE Panasonic Consumer Electronics Company