Panasonic Launches the LUMIX Luminary Lounge, a New Social Community for Hybrid Photographers

New Community Allows Photographers and LUMIX Fans to Interact, Share Content

Aug 14, 2013, 17:55 ET from Panasonic

NEWARK, N.J., Aug. 14, 2013 /PRNewswire/ -- Panasonic is pleased to announce today's launch of its new social community for Hybrid Photographers, the LUMIX Luminary Lounge.  Hybrid photography and other photo content will be hosted by the LUMIX Luminary Photographers and sponsored by Panasonic. Hybrid Photography is the combining of still, video and audio as a popular form of photographic display in tune with the social media world we live in. This is the first photo community centered on a true social media experience.   Users who join the community through various social media channels have the opportunity to interact with the LUMIX Luminary Photographers, a group of photography professionals and enthusiasts hand selected by Panasonic as ambassadors for the brand. 

A second phase to the community will incorporate Google+ Hangouts with the LUMIX Luminary Photographer team, fan interaction through Instagram, new Luminary Photographer biographies' and enhanced Facebook interaction. The site currently supports Instagram, Twitter, YouTube, and Facebook. 

To kick things off the LUMIX Luminary Team has created "The GX7 Change your Perspective Tour" to promote Hybrid Photography to Panasonic dealers throughout the USA.  As ambassadors for the Lumix G brand, the LUMIX Luminary Team will begin their journey in Chicago armed with the latest LUMIX Digital Single Lens Mirrorless (DSLM) Camera, the DMC-GX7, which features high photographic performance and allows photographers to change their viewing perspective with a high color accuracy integrated 90-degree tiltable LVF(Live View Finder).  The LUMIX Luminary Photographers will post Hybrid and Still imagery throughout the tour and will interact with fans through tweets. 

The trip will be documented on which can be easily viewed on a PC or any mobile device.  Stay tuned to the Lumix Luminary Lounge for a contest to win a GX7 and make sure that you like us on twitter @LUMIXUSA to stay informed about it and more.

To learn more about the LUMIX Luminary Photographers, their work and the adventures they are having on the road, please search hashtag #LUMIXLounge, or visit  or on Facebook at

About Panasonic Consumer Electronics Company

Based in Newark, NJ, Panasonic Consumer Electronics Company is a division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. The company offers a wide-range of consumer solutions in the U.S. and Canada including products from VIERA Smart TVs, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Wellness and Personal Care products and more. In Interbrand's 2013 Annual "Best Global Green Brands" report, the Panasonic brand ranked number four, the highest ranked electronics brand in the report. (  

To learn more about the company and its products, visit Follow Panasonic on Twitter @panasonicUSA; additional company information for journalists is also available at


SOURCE Panasonic