Panasonic LUMIX DMC-SZ3: The Slim, Ready To Shoot Camera For Everyone

Jan 07, 2013, 13:45 ET from Panasonic

LAS VEGAS, Jan. 7, 2013 /PRNewswire/ -- Panasonic's new compact LUMIX DMC-SZ3, is packed with features to cater for any photographer, whether looking to capture family and friends, vacation scenery or a night on the town. With an impressive 10x Optical Zoom LEICA DC lens, 20x digital intelligent zoom, 25mm wide angle lens, 10fps (frames per second) burst shooting and 12 creative effects, all packed into a sleek slim design, the SZ3 is every photographer's friend.

Impressive zoom features

The Panasonic DMC-SZ3 may be small and slim, but certainly outperforms its size when zoom is required.  Fitted with a 10x Optical Zoom LEICA DC lens alongside a 20x digital intelligent zoom which keeps the shape and light of the image automatically, distant images can be brought visually closer while image quality is kept thanks to the camera's Intelligent Resolution technology.

Incredibly clear, high quality photos and video

The 16.1 megapixel sensor has increased from its predecessor's 14.1-megapixels. It boasts high-speed signal output and high-sensitivity image recording producing superb results. Furthermore, the high quality of the images and video is easily viewed on the 2.7" LCD screen. Equipped with 12 creative effects such as soft focus, toy effect and retro, the SZ3 puts creativity at your fingertips.

Slim and small, yet clever and mighty

Marc Sorkin, Product Marketing Manager, Panasonic Consumer Marketing Company of North America, comments: "Panasonic's SZ3 may be small but it punches well above its weight. Packed full of features, from a super 10x optical zoom LEICA DC lens and a 20x intelligent zoom, 1280 x 720 HD video capabilities, quality is not compromised. Creative functions which include miniature and beauty retouch, the SZ3 is the price friendly alternative. With HD recording and 14 creative modes including beauty retouch, the SZ3 will allow you to produce high quality images and video time and time again."

The SZ3 will be available in the stores and online at the end of March in black, blue and white.

About Panasonic Consumer Marketing Company of North America

Based in Secaucus, N.J., Panasonic Consumer Marketing Company of North America, a Division of Panasonic Corporation of North America, the principal North American Subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations, offers a wide-range of consumer solutions in the U.S. and Canada.  The Company's portfolio of innovative consumer products ranges from VIERA Full HD 3D Televisions, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Wellness and Personal Care products and more. 

Panasonic is pledged to practice prudent, sustainable use of the earth's natural resources and protect our environment through the company's Eco Ideas programs. In the 2012 Interbrand Annual Best Global Green Brands ranking, the Panasonic brand jumped four spots to number six:  Follow Panasonic on Twitter @panasonicUSA, and additional company information for media is available at

SOURCE Panasonic