Panasonic To Host Interactive Discussion on Connected Healthcare During Upcoming Innovation HealthJam, A Free Virtual Event

NEWARK, N.J., June 5, 2014 /PRNewswire/ -- Panasonic Corporation of North America today announced details for the Innovation HealthJam forum focused on 'Patient Engagement and Healthcare Design for Consumers.'  Innovation HealthJam is a unique, virtual brainstorming event built around eight thought-provoking healthcare topics and is taking place June 17-19, 2014.  Registration is free and anyone can participate by signing up through the event website at www.innovationhealthjam.com. 

John Nosta, founder of NostaLab and a contributing writer to Forbes and Bloomberg, will host a series of in-depth conversations throughout the three-day event as part of the Panasonic-sponsored forum.  

"Our healthcare system is defined by disconnections, yet in order to establish a continuous path of care and wellness, we need to build viable, authentic connections through patient engagement and proper communication," said Nosta.  "We've assembled an eclectic group of voices with varied perspectives and opinions that are uniquely designed to make you think...and act!" 

The Panasonic-sponsored forum on patient engagement features a lineup of recognized industry thought leaders from varying backgrounds and experiences, discussing how to best motivate consumers to change their behaviors towards healthier lifestyles, the role of social media to influence decisions and the impact gamification strategies have in engaging consumers.  The forum will also discuss the range of consumer-centric design ideas for technology used in healthcare, from user interfaces and websites to medical devices and mobile applications.

Guest Speakers for the Patient Engagement forum include:

• John Nosta, Host and Moderator – Founder of NOSTALAB

• Jane Sarasohn-Kahn – Health economist and Founder, THINK-Health strategic health consultancy, founder and writer for the Health Populi blog and HealthcareDIY

• Amy Cueva – Founder, chief experience officer and healthcare principal, Mad*Pow

• Michael Dermer – SVP and Chief Incentive Officer, Welltok

• Kyra Bobinet – CEO and founder, EngagedIN

• Iltifat Husain, MD – Founder and editor-in-chief, iMedicalApps.com

• Chris Wasden - Managing Director, US Price Waterhouse Coopers Healthcare Strategy and Innovation Practice

• Pat Keran - Senior Director, Innovation, Research & Development, UnitedHealth Group

• Mark Burrell, PhD - Global VP of User Experience, Medullan

"To me, what really makes this forum exciting is the opportunity for others to participate and engage.  People are driven by passion, intellect, and by fear – and the virtual nature of this event means that people can participate from anywhere, so there aren't any limits to what we can do," Nosta observed.  "Patients are the conduit through which all care flows and establishing continuity through human connections is the only way to manage and sustain health and wellness in a positive way."

Throughout the three-day event, speakers from each forum will be online, chatting with participants and responding to questions during the hours of 9am through 9pm EDT.  There are three live chats scheduled during the Patient Engagement and Healthcare Design for Consumers forum:

• Wed. June 18^th, 1pm PDT / 4pm EDT with Iltifat Husain, MD (Founder, editor-in-chief of iMedicalApps.com, Emergency Medicine Physician, Wake Forest Baptist Health)

• Thurs. June 19^th, 8am PDT / 11am EDT with Jane Sarasohn-Kahn (Founder, Think-Health)

• Thurs. June 19^th, 4pm PDT / 7pm EDT with Kyra Bobinet, MD, MPH (Founder, EngagedIn, Physician-Entrepreneur, Advisor, Senior Instructor/Designer-Health Engagement, Stanford Persuasive Tech)

"Finding the best new ideas in any area of business requires innovative thinking on a global scale," said Bob Dobbins, Vice President, New Business Development at Panasonic Corporation of North America.  "We have brought together some of the most established thinkers and business leaders in consumer engagement and healthcare to share their knowledge and experiences.  We look forward to brainstorming new ideas to help transform this important aspect of the healthcare continuum."

Learn more about the Innovation HealthJam and become part of the conversation by visiting these websites and communities:

Innovation HealthJam Website & Online Registration: www.innovationhealthjam.com   
Twitter: @InnovHealthJam   
Facebook: https://www.facebook.com/InnovationHealthJam   
LinkedIn: https://www.linkedin.com/company/innovation-healthjam

About Innovation HealthJam

The first ever Innovation HealthJam is a completely virtual event that brings together a diverse and knowledgeable group of people from the healthcare and technology fields to brainstorm ideas, improvements and innovation in healthcare. The event is co-sponsored by a group of healthcare industry leaders and led by the New Business Development and Innovation Group at Panasonic Corporation of North America. Co-sponsors include the American Medical Association (AMA), Center for Technology and Aging (CTA), Center for Information Technology Research in the Interest of Society (CITRIS), Healthcare Information and Management Systems Society (HIMSS) and the Personal Connected Health Alliance (PCHA), a collaboration between Continua Health Alliance, mHealth Summit and HIMSS, Intel, Panasonic, University of California Davis and University of California San Francisco (UCSF). 

About Panasonic Corporation of North America

Panasonic Corporation of North America provides a broad line of digital and other electronics products and solutions for consumer, business and industrial use.  The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation and the hub of Panasonic's U.S. branding, marketing, sales, service and R&D operations. In Interbrand's 2013 Annual "Best Global Green Brands" report, the Panasonic brand rose to number four, the highest ranked electronics brand in the report (http://bit.ly/19WFSpu).  As part of continuing sustainability efforts, last year Panasonic Corporation of North America relocated its headquarters to a new facility, built to meet LEED certification standards, adjacent to Newark Penn Station in Newark, NJ.  Learn more about Panasonic at www.panasonic.com.

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