Panasonic's Leadership Position in 3D Recognized by CES 2010 Innovation Awards

LAS VEGAS, Jan. 6 /PRNewswire-FirstCall/ -- Continuing its tradition of producing innovative technology products that enhance the consumer's entertainment experience, Panasonic is proud to announce that its cutting edge 3D Plasma television(1), and 3D Blu-ray Disc player were awarded 2010 Innovations awards by the Consumer Electronics association. The innovative Full HD 3D products will be showcased at the 2010 CES convention, held in Las Vegas, January 7-10.

"Panasonic strives to produce the highest quality consumer electronics products that feature cutting edge technology, while providing the user with a product that increases their entertainment experience," said Bob Perry, Senior Vice President, Panasonic Consumer Electronics Company. "Our goal of providing innovative products reflects Panasonic's philosophy of creating products from ideas for life and is totally affirmed by this recognition by the Consumer Electronics Association. We are extremely proud to have our 3D Plasma, 3D Blu-ray player and portable Blu-ray player selected for such a prestigious award.

"Panasonic is a leader in the evolution of 3D as a home experience and we firmly believe, along with the Hollywood community, that 3D will be the next big thing in home entertainment. 3D is the next frontier in home entertainment and Panasonic is proud to be a leader in this exciting technological advance," added Perry.

The TC-P50V25, a 50-inch class Full HD 3D Plasma TV, features Panasonic's newly developed high-speed 3D drive technology that enables rapid illumination of pixels while maintaining brightness. The 50V25 allows for the viewing of true to life Full HD 3D images that distribute full HD (1920x1080) images to each eye. The alternating left and right images are each played at 60 frames per second. Viewing the TV with active shutter glasses, in which the left and right lenses alternately open and close at the same speed as the images, the viewer's brain recognizes the images as 3D. The high precision glasses utilize Panasonic's technology to precisely control the opening and closing of the shutter in synchronization with the left and right eye images alternately shown on the Plasma screen.

In addition to the 3D technology, the TC-P50V25 features Panasonic's state of the art IPTV functionality, VIERA Cast(TM), which provides such targeted web sites as Amazon VOD(TM), YouTube(TM), Picasa Web Albums(TM), Bloomberg and a weather channel. The 3D Plasma also features Eco link functions - Stand-by-Power and Auto Power. Stand-by Power minimizes the power consumption of connected devices, when power is turned off. Auto Power Stand-by minimizes power loss by using VIERA link to control interconnected devices.

Panasonic's DMP-BDT350 was recognized by the CES Innovations awards as the world's first Full HD 3D Blu-ray player with Wi-Fi. In addition to its Full HD 3D technology, the BDT350 is noteworthy for the inclusion of VIERA Cast, as well as BD Live, 7.1 channel audio decoder (Dolby True HD, DTS HD), an SD Memory Card slot (to play AVCHD HD video and JPEG digital still pictures), a USB port, twin HDMI and DivX HD. The Blu-ray player also employs Panasonic's PHL Reference Chroma Processor to insure the highest picture quality and P4HD Super Resolution to achieve high speed, precise pixel generation, resulting in accurate up conversion of 480i and 1080i to 1080p.

For more information on Panasonic's Full HD 3D technology visit http://www.panasonic.com/3D.

(1) Current 3D content will be limited and may include certain Blu-ray disk titles and satellite programming. Additional equipment and/or subscription fees may apply. 3D Blu-ray disk player and disks sold separately. 3D glasses required for viewing -- One pair included with TV purchase."

About Panasonic Consumer Electronics Company

Based in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), a market and technology leader in High Definition television, is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. Panasonic is pledged to practice prudent, sustainable use of the earth's natural resources and protect our environment through the company's Eco Ideas programs. Information about Panasonic products is available at www.panasonic.com. Additional company information for journalists is available at www.panasonic.com/pressroom.

For more than 20 years, Panasonic has been proud to support the Olympic Movement as an Official Worldwide Olympic Partner in the Audio and Visual Equipment category and, beginning in 2009, in the Digital Imaging category as well. Panasonic has also renewed its partnership with the International Olympic Committee for an additional eight years through the 2016 Summer Games. For more information, visit http://panasonic.net/olympic.

SOURCE Panasonic