Pandora Announces March 2012 Audience Metrics

Apr 05, 2012, 08:35 ET from Pandora

OAKLAND, Calif., April 5, 2012 /PRNewswire/ -- Pandora (NYSE: P), the leading internet radio service, announced today new metrics that were reached in the month of March 2012.

  • Listener hours for Pandora during the month of March 2012 crossed the 1 billion mark, an increase of 88% from 567 million during the same time period last year.
  • Share of total U.S. radio listening for Pandora in March 2012 was 5.79%, an increase from 3.04% at the same time last year.
  • Active listeners reached 51 million at the end of March 2012, an increase of 59% from 32 million during the same time period last year.

Pandora is releasing key audience metrics on a monthly basis until third party measurement services are in place to provide accurate information on Pandora's users and usage across platforms.

Pandora also issued an announcement today regarding the Company's progress in local radio markets across the United States.

ABOUT PANDORA Pandora (NYSE: P) gives people music they love anytime, anywhere, through connected devices. (OK, we've added comedy as well so we're also up for playing some jokes you'll love.) Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people in the U.S. turn on Pandora to hear music they love.

SOURCE Pandora