Pandora Gains Momentum in Top Local Radio Markets

More Local Radio Advertisers of All Sizes, Across All Categories Are Utilizing Pandora to Connect with their Target Audience

Apr 05, 2012, 08:30 ET from Pandora

OAKLAND, Calif., April 5, 2012 /PRNewswire/ -- Pandora (NYSE: P), the leading personalized radio service, today announced that more than 400 local advertising campaigns have been confirmed to run so far this year, demonstrating increased sales momentum in the top local radio markets.


Chief Revenue Officer John Trimble said, "Our cutting-edge advertising solutions are rapidly becoming a top choice among local marketers eager to combine the power of targeting with digital, mobile, audio and video advertising solutions to get their campaigns seen and heard by exactly the right group of people. Not only do we have more than 400 local advertising campaigns kicking off in the first quarter, but we're seeing more and more local advertisers recognizing that Pandora has innovative solutions, leadership, expertise, and an audience of more than 125 million registered users."

A sample of local advertisers integrating seamlessly into the Pandora listening experience, includes:

  • Planet Honda in New Jersey: One of the largest Honda dealerships in the nation, Planet Honda, was looking to increase inbound leads to help generate sales and decided to run a campaign on Pandora to attract more clientele. For three months, the New Jersey dealership ran audio ads, targeting adults ages 22 and up in specific New Jersey counties. The results of the campaign, according to Planet Honda President William Feinstein, exceeded expectations saying, "In today's changing media market it is really hard to determine where to invest your marketing dollars. Pandora provides the best of both worlds - the reach and top of mind awareness of traditional media with the metrics and accountability we expect from digital media. Pandora has an incredibly strong and loyal customer base that responds well to advertisers and is constantly growing. From driving traffic to our website to brand recognition, Pandora has become a major media partner for Planet Honda."
  • Wayne State University in Detroit: In an effort to provide information on admissions to their target audience with no wasted impressions, Wayne State University leveraged Pandora to connect with their target audience of teens ages 13-17 and young adults ages 18-24 in the Detroit, Grand Rapids, and Toledo regions. The campaign, which is currently running, consists of rich media creative and audio ads, and is helping the university attract new students.

Pandora local radio solutions are now available in the top radio markets. To contact the local sales team, please email  


Pandora (NYSE: P) gives people music they love anytime, anywhere, through connected devices. (OK, we've added comedy as well so we're also up for playing some jokes you'll love.) Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people in the U.S. turn on Pandora to hear music they love.  

SOURCE Pandora