PANDORA Jewelry Announces "DO"
Multifaceted, Global Campaign to Focus on Encouraging Women to be True to Who They Are
Mar 17, 2017, 08:26 ET
BALTIMORE, March 17, 2017 /PRNewswire/ -- In celebration of the Spring/Summer 2017 collection, PANDORA proudly launches "DO", a new multifaceted campaign that will inspire women to be true to themselves and what they believe in. The global, colorful campaign centers on inspiring a new strength and determination to be honest about who you are and what life means to you. Through this, PANDORA Jewelry enables women to express their style, celebrate their life and relive a feeling. Women should feel proud to wear PANDORA jewelry, as not only a style statement, but a symbol of something "bigger."
"PANDORA is a brand rooted in transparency, offering authenticity and dedication in our actions for bettering ourselves and others," explains Minna Philipson, Senior Vice President and Chief Marketing Officer at PANDORA. "The DO campaign and our new collection celebrate and bring this ethos to the forefront, ensuring that together, we are doing what is true to us."
This dedication to authenticity begins with the crafting of the jewelry. PANDORA began manufacturing jewelry in Thailand in 1989 when Per Enevoldsen, PANDORA's founder and a goldsmith by trade, set up the foundation for the company's crafting facilities. Later this month, PANDORA will officially open its new crafting facility in Lamphun, Northern Thailand which will be one of the most modern and environmentally up-to-date jewelry crafting facilities in the world.
Encompassing dynamic activations across multiple platforms, the DO campaign features inspiring personalities such as Mamé Adjei, female entrepreneur and reality star. Mentoring young women, pursuing humanitarian work or leading a business, the energetic women introduced in the new campaign embody what DO is all about – doing what you feel is worthwhile, aided by the confidence found through a unique PANDORA style.
"Our Spring/Summer 2017 collection pieces are bright, versatile and strong like women," says Stephen Fairchild, Senior Vice President and Chief Creative Officer at PANDORA. "Each piece of jewelry stands for something positive that women can admire and believe in, in terms of roots, actions and aesthetics. What they choose says something about them."
To view the PANDORA DO campaign and Spring/Summer 2017 collection, visit www.pandora.net. Connect with us and join the conversation via Facebook, Twitter and Instagram using hashtag, #DOPANDORA.
ABOUT PANDORA Jewelry
World-renowned for its hand-finished and contemporary jewelry at affordable prices, PANDORA designs, manufactures and markets jewelry made from high-quality materials. Inspiring women to embrace their individuality and express their personal style, PANDORA's stylish and feminine jewelry captures the unforgettable moments and personal values in life. PANDORA's unique and detailed designs combining traditional craftsmanship with modern technology are sold in more than 100 countries across six continents through approximately 8,900 points of sale, including more than 1,900 concept stores. Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs more than 17,800 people worldwide of whom approximately 12,000 are located in Gemopolis, Thailand, where the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ Copenhagen stock exchange in Denmark. In 2015, PANDORA's total revenue was DKK 16.7 billion (approximately EUR 2.2 billion). For more information, please visit www.pandoragroup.com or /be inspired at www.pandora.net. Connect with us and join the conversation using hashtag: #DOPANDORA on Twitter, Facebook and Instagram.
SOURCE PANDORA Jewelry