PANDORA Jewelry Celebrates The Unique Style Of Every Woman With The Introduction Of "The Look Of You"

The docufilm culminates when the stylists unveil their looks, each reflecting a key seasonal trend to complement the woman's individual personality – Gothic Romance, Metallics and Feminine Florals   – while also demonstrating the versatility of PANDORA's pieces. In a final twist, the woman then presents a self-styled look that expresses the depth of her personality whilst incorporating elements of wider autumn trends. 

"I think jewelry tells your own personal story," says internationally-acclaimed celebrity stylist, Micaela Erlanger. "Whether it's layering necklaces or mixing metals, or owning that statement ring or charm bracelet that you can add to or pass down. I look for pieces that are an extension of my personality and think it's important to choose jewelry that speaks to you."

Micaela has a reputation for propelling her clients to the best-dressed list of award shows and embracing a styling aesthetic that combines beauty with whimsy. A self-confessed "vintage-a-holic and glamour girl", Micaela's fresh approach to styling continues to be a collaborative and personal process with a-list clients.

The unique docufilm is meant to inspire women around the world to express their individuality with their jewelry –and now more than ever, they can with PANDORA.   "PANDORA's jewelry universe is more adaptable than ever, offering a range of precious metals, vibrant gems and innovative, hand-finished designs that remain at the forefront of seasonal trends," says Stephen Fairchild, Senior Vice President and Chief Creative Officer at PANDORA Jewelry. "'The Look of You' campaign celebrates the versatility of PANDORA's latest collection and encourages women to embrace their individuality from the inside-out."

Micaela's autumn PANDORA favorites include, asymmetric earrings and pieces inspired by florals. And with the new Autumn 2016 collection that is inspired by a vintage style story, she is able to incorporate these new pieces to create unique looks that mirror every women's irreplaceable qualities.

Sampling of the Autumn 2016 Collection:

1. Dazzling Poetic Droplet Earrings: Create a fresh and versatile look with these earrings finished with pavé stones and sterling silver ($80)
2. Sparkling Elegance Earrings: Rock these studs set with six bead-set cubic zirconia stones, on your earlobe or cartilage for a touch of elegance ($40)
3. Dazzling Droplets Earrings: Mix and match these sparkling studs with another pair of your favorite studs to create a playful look ($50)
4. Elegant Beauty Earrings: Add a touch of refined elegance with these stud earrings set with white, freshwater cultured pearls ($55)

The film's experiment confirms the power of personal style in celebrating women's collective uniqueness, encouraging others from around the globe to express their true selves with inspiration from some of the world's leading style icons. Housed via a PANDORA digital platform, it will act as a go-to online tutorial for styling for the season to be shared and referenced by women everywhere. It will also call on local style enthusiasts to share their own interpretation of "The Look of You" and experiment with PANDORA's latest offering.

PANDORA's Autumn 2016 collection and "The Look of You" campaign will launch globally on September 1, 2016, with the film released exclusively on PANDORA.net.

ABOUT PANDORA
World-renowned for its hand-finished and contemporary jewelry at affordable prices, PANDORA designs, manufactures and markets jewelry made from high-quality materials. Inspiring women to embrace their individuality and express their personal style, PANDORA's stylish and feminine jewelry captures the unforgettable moments and personal values in life. PANDORA's unique and detailed designs combining traditional craftsmanship with modern technology are sold in more than 100 countries across six continents through approximately 8,900 points of sale, including more than 1,900 concept stores. Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs more than 17,800 people worldwide of whom approximately 12,000 are located in Gemopolis, Thailand, where the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ Copenhagen stock exchange in Denmark. In 2015, PANDORA's total revenue was DKK 16.7 billion (approximately EUR 2.2 billion). For more information, please visit www.pandoragroup.com or /be inspired at www.pandora.net. Connect with us and join the conversation using hashtag: #TheLookOfYou on Twitter, Facebook and Instagram.

Margaret Nam, PANDORA Jewelry
O: 410-309-0200
[email protected]

Photo - http://photos.prnewswire.com/prnh/20160831/403042
Photo - http://photos.prnewswire.com/prnh/20160831/403042

SOURCE PANDORA Jewelry

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