PANDORA Jewelry Partners with Award-Winning Entertainer Martina McBride

COLUMBIA, Md., June, 3, 2013 /PRNewswire/ -- PANDORA Jewelry, one of world's largest jewelry brands, announced today a partnership with contemporary singer, songwriter and entertainer Martina McBride. The mother of three will be featured in PANDORA's print advertising in a variety of U.S. and Canadian magazines such as Fitness, Lucky, Every Day with Rachael Ray, Redbook, Canadian Living and Style at Home.

(Photo: http://photos.prnewswire.com/prnh/20130603/DC25334)

PANDORA is also the sponsor of several of Martina's concerts from June to December 2013. At the concerts the 30-year-old brand, which prides itself on offering high-quality jewelry that celebrates each woman's personal style and individuality, will have fun, interactive elements for Martina's fans—including chances to win some of her favorite PANDORA jewelry pieces and upgraded VIP concert tickets.

"I am really excited to work with PANDORA, a brand that celebrates the qualities that make a woman unique," said Martina. "As a busy working mom, I enjoy being on stage as well as the simple joy of laughing or spending a quiet moment with my daughters. PANDORA offers unique jewelry that reflect special moments that I cherish."

"Women frequently use music and jewelry to express their memories, life story and individual style. Both Martina and PANDORA are renowned for celebrating the strength, beauty and character of women," said Angel Ilagan, Vice President, Marketing, PANDORA Jewelry, North America. "We are excited to help commemorate Martina's unforgettable moments and to connect with her fans at concerts."

The four-time CMA Female Vocalist of the Year and three-time ACM Top Female Vocalist is well-known for her chart-topping hits that celebrate women such as "Independence Day" and "This One's for the Girls." She's an artist not afraid to conquer complicated topics about love and relationships with songs like "Teenage Daughters," "Wild Angels" and "Wrong Again."

Martina also sings about some of the bigger issues and struggles facing women such as domestic abuse in "Broken Wing" or her 2011 hit "I'm Gonna Love You Through It," which serves as an empowering anthem for women battling cancer, their families and other caregivers.

In addition to the 2013 print campaign and tour sponsorship, Martina (Facebook.com/MartinaMcBride and @MartinaMcBride on Twitter and Instagram) will also actively contribute to PANDORA's growing social media efforts (@PANDORA_NA or Facebook.com/PANDORA).

About PANDORA

For more than 30 years, PANDORA has been making its mark in the international fine jewelry industry and is world-renowned for its high-quality, hand finished designs made from genuine materials at affordable prices. The collections inspire women to embrace their individuality with romantic and feminine pieces that capture the unforgettable moments of life. The strength of the PANDORA charm bracelet is the detailed design, the high quality and the unique threaded bracelet system (U.S. Pat. No. 7,007,507). The affordable luxury collections include customizable charm bracelets, rings, earrings, necklaces and watches made from sterling silver and 14K and 18K gold. Perfect for any occasion, PANDORA jewelry is sold in over 70 countries on six continents in over 10,200 locations, including approximately 900 PANDORA branded concept stores. To view the PANDORA collection, build a personal piece online or locate a jeweler, please visit PANDORA.net. For news and updates, find us on Facebook or follow us on Twitter.

Headquartered in Copenhagen, Denmark, PANDORA employs over 6,200 people worldwide, of whom more than 4,200 are located in Gemopolis, Thailand, where the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2012, PANDORA's total revenue was DKK 6.7 billion (approximately EUR 900 million). For more information about PANDORA, please visit www.pandoragroup.com.

SOURCE PANDORA Jewelry