PANDORA Jewelry Partners with Country Music Artist Kellie Pickler

COLUMBIA, Md., May 27, 2014 /PRNewswire-USNewswire/ -- PANDORA Jewelry , one of the world's largest jewelry brands, today announced a partnership with acclaimed country music artist and television personality, Kellie Pickler. The prolific entertainer, who first gained fame on FOX's "American Idol" before releasing four albums (including her most recent, the critically-acclaimed The Woman I Am) and winning  ABC's "Dancing with the Stars," will be featured in PANDORA's national advertising campaign for summer 2014, exclusively in the U.S.

Pickler joins current PANDORA brand U.S. ambassadors actress, Alyson Hannigan, champion figure skater, Gracie Gold and celebrity stylist Cristina Ehrlich, among others, to promote PANDORA's high-quality, hand finished jewelry designs. The partnership with Pickler will include a shopping spree sweepstakes and concert ticket promotion, as well as digital and print advertisements, which celebrate her special friendship with best friend Summer Miller, and her philanthropic endeavors.

"Kellie is not only talented, she's also a genuinely caring person, a loyal friend and a generous supporter of a number of charities; all qualities that exemplify the PANDORA brand," said Angel Ilagan, Vice President, Marketing, PANDORA Jewelry, Americas. "We're looking forward to telling her inspiring story and showcasing her inner beauty as part of this year's summer campaign." 

Over the course of four albums and hundreds of concert appearances, Pickler has earned the admiration and affection of countless fans. She is a huge supporter of the men and women serving in the U.S military, having recently completed her seventh USO tour in December, and charitable endeavors have included working with St. Jude Children's Research Hospital, American Lung Association, American Cancer Society, Wounded Warrior Project and many others. Pickler's heart-on-her-sleeve compassion was in evidence when she shaved her head in support of Miller, who was battling breast cancer at the time, to spread the message of early detection.

"At the end of the day, I think we all want the same things — to love and be loved by our family and friends, to be respectful and respected, and to, hopefully, reflect the women we are on the inside," said Pickler. "I'm really looking forward to working with PANDORA because they are a brand that celebrates and encourages the individual lives of women."

The partnership between Kellie Pickler and PANDORA, which is exclusive to the U.S., was brokered by CAA.

ABOUT PANDORA
For more than 30 years, PANDORA has been making its mark in the international fine jewelry industry and is world-renowned for its high-quality, hand finished designs made from genuine materials at affordable prices. The collections inspire women to embrace their individuality with romantic and feminine pieces that capture the unforgettable moments of life. The strength of the PANDORA charm bracelet is the detailed design, the high quality and the unique threaded bracelet system (U.S. Pat. No. 7,007,507). The affordable luxury collections include customizable charm bracelets, rings, earrings, necklaces and watches made from sterling silver and 14K and 18K gold. Perfect for any occasion, PANDORA jewelry is sold in over 80 countries on six continents in over 10,000 points of sale, including approximately 1,100 PANDORA branded concept stores. To view the PANDORA collection, build a personal piece online or locate a jeweler, please visit PANDORA.net. For news and updates, find us on Facebook or follow us on Twitter.

Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs more than 9,000 people worldwide of whom 6,800 are located in Gemopolis, Thailand, where the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2013, PANDORA's total revenue was DKK 9.0 billion (approximately EUR 1.2 billion). For more information, please visit www.pandoragroup.com.

ABOUT KELLIE PICKLER
Kellie Pickler grew up immersed in country music in the small town of Albemarle, North Carolina with the words of Tammy Wynette, Patsy Cline, Loretta Lynn, and Dolly Parton shaping her musical footing.   At the age of 19, she gained fame as a contestant on the fifth season of "American Idol."  In 2006, she signed with 19 Recordings/BNA Records and released her debut album, Small Town Girl, which has gone on to sell more than 900,000 copies worldwide and produce three hit singles: "Red High Heels," "I Wonder," and "Things That Never Cross a Man's Mind." She followed that in 2008 with her self-titled sophomore record, featuring country radio hits "Don't You Know You're Beautiful," "Best Days of Your Life" (co-written with Taylor Swift and her first Top 10), and "Didn't You Know How Much I Loved You."  Having established herself as not only a powerful vocalist but also a songwriter, Pickler released her third studio album, 100 Proof, in 2011 to huge critical acclaim. The album was named the No. 1 Country Album of The Year by Rolling Stone and was listed on "Best of 2012" lists by Washington Post, Rhapsody, AOL's The Boot and more. In spring of 2013, Pickler partnered with dance coach Derek Hough and won the Mirror Ball Trophy on "Dancing with the Stars." On Nov. 11, 2013, Pickler released her new album, The Woman I Am, on her new label home, Black River Entertainment. She co-wrote three songs on the album, including the title cut. The album, which has received much critical acclaim, contains her new single "Closer to Nowhere," as well as her recent hits "Little Bit Gypsy" and "Someone Somewhere Tonight." Pickler is also an avid supporter of the U.S. military, having recently completed her seventh USO Tour in December 2013. For more information, please visit www.kelliepickler.com.

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SOURCE PANDORA Jewelry