PANDORA Jewelry Reinvents the Customer Experience with New Store Designs

Four stores are celebrating upgrades this March with grand re-opening events

Mar 24, 2015, 15:09 ET from PANDORA Jewelry

COLUMBIA, Md., March 24, 2015 /PRNewswire-USNewswire/ -- This month, PANDORA Jewelry is celebrating the re-opening of four of the brand's owned and operated stores in the Northeast after a redesign of the store layout and upgrades to the jewelry fixtures. The brand has been working to improve the customer's shopping experience and in February rolled out new looks for the PANDORA concept stores in four locations: Bridgewater Commons in Bridgewater, NJ; Walden Galleria in Buffalo, NY; Ross Park Mall in Pittsburgh, PA; Pheasant Lane Mall in Nashua, NH.

Each store's redesign includes new evolution jewelry fixtures and a more spacious environment to improve personal interaction with the consumer. These four stores began their transformation early this year and re-opened in February, with grand re-opening events to be held on March 28, 2015, at all locations. The re-openings come at the perfect time, following the national launch of the Spring Collection from PANDORA, which will hit stores on Thursday, March 12, 2015.

For the grand re-opening celebration, PANDORA will be overflowing with gifts and activities for guests. The stores will feature a life-size jewelry tower where guests who spend $150 or more can pull drawers from the tower to receive a beautiful piece of PANDORA Jewelry. Prizes in the jewelry tower will include best-selling rings, earrings, charms and bracelets. Each location will also feature a photo booth, lite fare and refreshments, and the chance to enter a drawing for a $250 shopping spree at PANDORA.

PANDORA is partnering with Who What Wear, a leading style and fashion destination, as well as NYC-based fashion blogger Design Darling in a custom-content campaign to promote the grand re-opening events. Design Darling Mackenzie Horan will post to her blog and social media channels announcing the events and highlighting her favorite pieces from the Spring Collection. Visit before the events to view some of her favorite styles from this season's collection.

"We have been working to improve the customer's retail experience in the stores as part of our 2015 sales initiative and are really excited to see the re-design come to fruition with these four locations," said Darren Chen, Chief Sales Officer, PANDORA Jewelry LLC. "With the new store layout, customers have a more spacious and comfortable environment to browse the jewelry and interact with the store associates, making for a more enjoyable shopping experience."

The four re-designs will set a precedent for the rest of the PANDORA concept stores around the country. Stop by one of the store re-openings near you to view the new and improved stores, as well as the new Spring Collection from PANDORA. To view the entire collection or locate an authorized retailer near you, visit

For more than 30 years, PANDORA has been making its mark in the international fine jewelry industry and is world-renowned for its high-quality, hand finished designs made from genuine materials at affordable prices. The collections inspire women to embrace their individuality with romantic and feminine pieces that capture the unforgettable moments of life. The strength of the PANDORA charm bracelet is the detailed design, the high quality and the unique threaded bracelet system (U.S. Pat. No.7,007,507). The affordable luxury collections include customizable charm bracelets, rings, earrings, necklaces and pendants made from sterling silver and 14K and 18K gold. Perfect for any occasion, PANDORA jewelry is sold in over 90 countries on six continents in over 9,900 points of sale, including approximately 1,400 PANDORA branded concept stores. To view the PANDORA collection, build a personal piece online or locate a jeweler, please visit For news and updates, find us on Facebook or follow us on Twitter.

Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs more than 11,400 people worldwide of whom 7,900 are located in Gemopolis, Thailand, where the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2014, PANDORA's total revenue was DKK 11.9 billion (approximately EUR 1.6 billion). For more information, please visit

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