BALTIMORE, Md., April 13, 2015 /PRNewswire/ -- Today, PANDORA Jewelry, one of the world's largest jewelry brands, announced "The Art of You" in North America, the brand's new fully integrated marketing campaign, which asks women "Who will you create today?" Designed to inspire women to embrace the self-creator within, "The Art of You" represents the many ways PANDORA is a partner in helping to explore and craft a unique personal story to complement any style, every day.
This is a true reflection of PANDORA's mission for more than 30 years – to offer women across the world a beautiful universe of high-quality jewelry products at affordable prices, which combines the modern techniques for high-end jewelry production with centuries-old craftsmanship. Love, care and attention to detail are bestowed upon each hand-finished piece from start to finish that brings to life the brand's Danish design legacy and artistry while inspiring women to collect, accentuate, layer and showcase their individual style.
"We believe The Art of You message will resonate with all women as jewelry has become much more than jewelry - it is an essential part of a woman's ever-expanding desire to express her individuality and curate her authentic style," says Charisse Ford, Chief Marketing Officer, PANDORA Americas. "The campaign does a beautiful job of illustrating all of the unique, high-quality, hand finished pieces PANDORA has to offer."
Just in time for Mother's Day, the campaign will be integrated across all marketing channels in the U.S. and Canada, including TV, print and digital advertising, public relations, social media and in-store activations.
All aspects of the campaign will highlight the PANDORA affordable luxury collections, which include rings, earrings, necklaces, pendants and the signature charm bracelets. PANDORA's team of expert jewelry craftspeople draw out the beauty of the high-quality metals and materials for which PANDORA is renowned, such as different shades of 14k gold, sterling silver, gemstones, stones, cultured pearls, Murano glass and enamel.
Self-creators are encouraged to express and share their curated PANDORA jewelry inspiration with hashtag #ArtOfYou on their social channels and explore the collections at Pandora.net. Connect with us and join the conversation on Twitter, Facebook and Instagram.
PANDORA designs, manufactures and markets hand-finished and modern jewellery made from genuine metals at affordable prices. PANDORA jewellery is sold in more than 90 countries on six continents through approximately 9,900 points of sale, including more than 1,400 concept stores.
Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs more than 11,400 people worldwide of whom approximately 7,900 are located in Gemopolis, Thailand, where the company manufactures its jewellery. PANDORA is publicly listed on the NASDAQ Copenhagen stock exchange in Denmark. In 2014, PANDORA's total revenue was DKK 11.9 billion (approximately EUR 1.6 billion). For more information, please visit www.pandoragroup.com.
SOURCE PANDORA Jewelry