PANDORA Releases New Charms Commemorating International Icons

COLUMBIA, Md., Aug. 2, 2012 /PRNewswire/ -- PANDORA this month is unveiling a series of charms commemorating some of the world's top travel destinations: London, New York City, Paris, Rome, Barcelona and Berlin.

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(Logo: http://photos.prnewswire.com/prnh/20120502/DC99325LOGO-b) 

In addition to the architectural icons, the summer release also includes a Murano glass charm with red, white and blue swirls — appropriately timed to show support for Team USA. In another nod to the summer games and in recognizing that many Americans may be visiting London this year, PANDORA also released a double decker bus with the Union Jack flag emblazoned on top.

Selecting a symbol to represent each city was no easy feat. Ultimately, PANDORA chose national icons that are architectural wonders, each with their own story to tell; much like the story each woman tells when she selects charms for her PANDORA bracelet.

• Big Ben/London — Britain's famous parliament clock tower, Big Ben, is one of the most prominent symbols of London and was recently renamed Elizabeth Tower in a tribute to Queen Elizabeth II in her Diamond Jubilee year.
• Statue of Liberty/New York City — A gift of friendship from France during the American Revolution, today, Lady Liberty remains an iconic symbol of light and freedom.
• Eiffel Tower/Paris — As the tallest building in Paris, this iron lattice tower is one of the most visited tourist attractions in the world and has become not only a symbol of the "City of Light," but one of love and romance.
• Colosseum/Rome — Located in the center of Rome, the ruins of this amphitheater still stand as an iconic symbol of the Ancient Roman Empire.
• La Sagrada Familia/Barcelona — While construction of the iconic basilica originally began in 1882, this impressive architectural structure is not expected to be completed until approximately 2026.
• Brandenburg Gate/Berlin — Initially built in the late 18^th century at the west of the city center, this structure is most recognizable as the back drop for media coverage following the fall of the Berlin Wall.

"Our collection already included traditional charms to remember vacations such as a seashell, airplane, suitcase and palm tree, but we wanted to introduce pieces that offered women additional ways to commemorate those special moments spent traveling," said Angel Ilagan, Vice President, Marketing, PANDORA North America. "The national icon charms, which resemble some of the most notable architectural icons in the world, will help women share the story of her travels, her heritage or for some, her home country."

To ensure that each charm included the attention to detail that consumers associate with PANDORA, the designers incorporated a heart symbol on every charm, with some placements more obvious than others. The heart appears front and center on the Colosseum and Brandenburg Gate charms, while it is hidden in the clock face on the Big Ben charm and on the bottom of the Statue of Liberty and Eiffel Tower charms.

To learn more about PANDORA and its charms, rings, earrings, necklaces or watches, visit www.pandora.net.

About PANDORA
For 30 years, PANDORA has been making its mark in the international fine jewelry industry and is world-renowned for its high-quality, hand finished design. The collections inspire women to embrace their individuality with romantic and feminine pieces that capture the unforgettable moments of life. The strength of the PANDORA charm bracelet is the detailed design, the high quality and the unique threaded bracelet system (U.S. Pat. No. 7,007,507). The affordable luxury collections include customizable charm bracelets, rings, earrings, necklaces and watches made from sterling silver and 14K and 18K gold. Perfect for any occasion, PANDORA jewelry is sold in over 65 countries on six continents in over 10,000 locations, including around 700 PANDORA branded concept stores. To view the PANDORA collection, build a bracelet online or locate a jeweler, please visit PANDORA.net.

Headquartered in Copenhagen, Denmark, PANDORA employs over 5,000 people worldwide, of whom more than 3,600 are located in Gemopolis, Thailand, where the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2011, PANDORA's total revenue was DKK 6.7 billion (approximately EUR 893 million). For more information about PANDORA, please visit www.pandoragroup.com.

SOURCE PANDORA