PANDORA Rings Add a Playful Pop of Color

Retailing for under $45, each ring is inspired by birthstone colors

COLUMBIA, Md., July 12, 2012 /PRNewswire/ -- The fashion and accessory forecast for this summer? Color. From sporting a color block top to mixing a brightly colored dress with shoes and a purse in contrasting tones, the ways to wear color are endless.

(Photo: http://photos.prnewswire.com/prnh/20120712/DC39444)

Just in time for the color trend, PANDORA recently launched 12 affordable, sterling silver rings inspired by the colors of birthstones. Each birthday bloom ring retails for only $45 and is designed to be stacked with other colorful or plain sterling silver PANDORA rings. A semi-precious solitaire stone is perfectly rounded and surrounded with delicate, hand-finished details set atop a textured band of sterling silver beads.

"Accessories, such as jewelry, are the most common ways for a woman to alter her look to match her outfit," said Angel Ilagan, Vice President, Marketing, PANDORA North America. "PANDORA's great-looking and affordable birthday bloom rings can be a fun and easy way to add hints of color that can be worn from one season to another."

The 12 semi-precious stones that can be found on the PANDORA birthday bloom rings include the following:

• Garnet (deep red)— January
• Amethyst (light purple)— February
• Aquamarine (pale blue) — March
• Quartz (clear/white) — April
• Chrysoprase (bright green) — May
• Grey Moonstone (pale grey) — June
• Carnelian (orange) — July
• Peridot (pale green) — August
• Lapis (deep blue) — September
• Pink Opal (pale pink) — October
• Gold Citrine (deep yellow) — November
• Turquoise (turquoise blue) — December

Just as every charm on a PANDORA bracelet tells a unique story, birthstones also have stories and folklore beyond their color. Birthstones are believed to bestow luck or healing powers to the person wearing the stone during its assigned month. For example, lapis (September/blue) is believed to promote openness, truthfulness and creativity, while citrine (November/yellow) encourages success, abundance and clear thinking.

Visit the PANDORA ring designer at www.pandora.net to create a birthday bloom ring combination.

About PANDORA

For 30 years, PANDORA has been making its mark in the international fine jewelry industry and is world-renowned for its high-quality, hand finished design. The collections inspire women to embrace their individuality with romantic and feminine pieces that capture the unforgettable moments of life. The strength of the PANDORA charm bracelet is the detailed design, the high quality and the unique threaded bracelet system (U.S. Pat. No. 7,007,507). The affordable luxury collections include customizable charm bracelets, rings, earrings, necklaces and watches made from sterling silver and 14K and 18K gold. Perfect for any occasion, PANDORA jewelry is sold in over 65 countries on six continents in over 10,000 locations, including around 700 PANDORA branded concept stores. To view the PANDORA collection, build a bracelet online or locate a jeweler, please visit PANDORA.net.

Headquartered in Copenhagen, Denmark, PANDORA employs over 5,000 people worldwide, of whom more than 3,600 are located in Gemopolis, Thailand, where the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2011, PANDORA's total revenue was DKK 6.7 billion (approximately EUR 893 million). For more information about PANDORA, please visit www.pandoragroup.com.

SOURCE PANDORA