PANDORA Unveils Four New Jewelry Pieces Benefiting Susan G. Komen for the Cure®

Five Percent of Retail Price Supports Komen

COLUMBIA, Md., Sept. 29, 2011 /PRNewswire/ -- In support of Susan G. Komen for the Cure® and the Canadian Breast Cancer Foundation, PANDORA has added four new pink-inspired pieces to its fall collection. This marks the fifth year of their partnership in an effort to save lives and find the cures for breast cancer.

(Photo: http://photos.prnewswire.com/prnh/20110929/DC77787)

The four new pieces all feature a pink ribbon enamel design including:

• Sterling silver charm with pink ribbon enamel design ($45, CA$50)
• Sterling silver pendant with pink ribbon enamel design and sterling silver chain ($175, CA$200)
• 14-karat gold charm with pink ribbon enamel design ($310, CA$355)
• 14-karat gold limited edition pendant with pink ribbon enamel design ($385, CA$445)

"Charmed giving is part of PANDORA's social commitment to supporting charitable purposes that inspire individuality and improve the lives of women around the world," said Angel Ilagan, vice president, marketing, PANDORA North America. "We are proud to partner with an organization like Susan G. Komen for the Cure and support its mission to save lives, find a cure for breast cancer and improve the lives of those suffering, through local programs and national research."

PANDORA believes in corporate social responsibility and signifying life's aspirational moments with genuine jewelry pieces that symbolize relationships and moments in time. The brand is dedicated to philanthropy and in 2010 raised more than $1.3 million to benefit Susan G. Komen. The four new pieces will accompany two existing Komen charms that pay tribute to those affected by breast cancer.

PANDORA will donate 5 percent of the retail price of these new jewelry pieces, with a minimum pledge of $1 million, to Komen by January 31, 2013. In connection with this program, 75 percent of contributions from collection sales in Canada will benefit the Canadian Breast Cancer Foundation and support its research, education and awareness programs.

About PANDORA
PANDORA has been making its mark in the international fine jewelry industry for almost 30 years, and is world-renowned for its high-quality, hand finished design. The collections inspire women to embrace their individuality with romantic and feminine pieces that capture the unforgettable moments of life. The strength of the PANDORA charm bracelet is the detailed design, the high quality and the unique threaded bracelet system (U.S. Pat. No. 7,007,507.) The affordable luxury collections include customizable charm bracelets, rings, earrings, necklaces and watches made from sterling silver and 14K and 18K gold with handset gemstones. Perfect for any occasion, PANDORA jewelry is sold in 55 countries on six continents in more than 10,000 locations, including nearly 500 PANDORA branded concept stores. To view the PANDORA collection, build a bracelet online or locate a jeweler, please visit PANDORA.net.

Headquartered in Copenhagen, Denmark, PANDORA employs over 5,000 people worldwide, of whom more than 3,600 are located in Gemopolis, Thailand, where the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2010, PANDORA's total revenue was DKK 6.7 billion (approximately 1.2 billion USD). For investor information, please visit www.pandoragroup.com.

About Susan G. Komen for the Cure®
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever.  In 1982, the promise became Susan G. Komen for the Cure, which is now the world's largest breast cancer organization and the largest source of nonprofit funds dedicated to the fight against breast cancer with more than $1.9 billion invested to date.  For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.

About the Canadian Breast Cancer Foundation
The Canadian Breast Cancer Foundation was founded in 1986 by a group of volunteers and has become the leading national volunteer-led organization in Canada dedicated to creating a future without breast cancer. The Foundation has invested $230 million since its inception to collaboratively fund, support and advocate for relevant and innovative breast cancer research, meaningful education and awareness programs, early diagnosis and effective treatment, and a positive quality of life for those living with breast cancer. Based in Toronto, the Canadian Breast Cancer Foundation has regional offices in British Columbia/Yukon, Prairies/North West Territories, Ontario and the Atlantic Region. For more information about the Canadian Breast Cancer Foundation please visit www.cbcf.org.

SOURCE PANDORA