Panera and Holler and Glow Stir Up the Ultimate Comfort Food-Inspired Beauty Collab: Meet S'Mac and Cheese Lip Balm

The lip-smacking launch lands just in time for National Mac & Cheese Day on July 14

ST. LOUIS, July 9, 2025 /PRNewswire/ -- Mac & Cheese lovers, get ready to pucker up – Panera Bread is turning your favorite comforting meal into your newest beauty essential. Just in time for National Mac & Cheese Day, Panera and trend-forward beauty brand Holler and Glow are cooking up something unexpected: S'Mac and Cheese Lip Balm, a limited-edition balm duo that is equally indulgent and playful, available starting today on The Panera Shop and Amazon.

Inspired by Panera's fan-favorite Mac & Cheese and iconic Bread Bowl, this crave-worthy collab brings cozy, carb-inspired comfort to your beauty routine. Each balm is infused with the unmistakable scents of this go-to Panera meal and crafted with Holler and Glow's signature glossy, non-sticky formula, infused with nourishing vitamin E and featuring a spoon-shaped applicator. The duo includes:

• S'Mac My Day – A golden, mac & cheese-scented balm that's as rich and satisfying as your favorite spoonful.
• Get That Bread – A toasty bread-scented balm with a soft brown hue, invoking the scent of baked bread with every swipe.

"For our first foray into the beauty world, it only made sense to start with a Panera classic – mac & cheese and bread bowl – reimagining it as a playful, scent-sational lip balm duo," said Mark Shambura, Chief Marketing Officer at Panera Bread. "Could we have gone with the strawberry on our beloved summer seasonal salad? Of course. Ultimately, we decided to offer an unexpected, yet iconic, pairing that is a perfect way for the Panera obsessed to bring a taste of an all-time favorite menu item into their everyday routine."

With the launch of S'Mac and Cheese, Panera takes its first-ever bold step into the beauty world, transforming a fan-favorite comfort food into a crave-worthy cosmetic. Hot on the heels of sell-out moments with its Croissant Clutch and BAGuette Bag, the brand continues to move at the pace of culture - serving up unexpected, deliciously fun ways for fans to show their Panera love.

"At Holler and Glow, we live for bold, playful beauty that doesn't take itself too seriously—so when Panera came to us with the idea of turning Mac & Cheese into a lip balm, we said 'yes, please (and make it extra cheesy)!' This collab is the perfect mix of comfort food, nostalgia and beauty-meets-banter. It's unexpected, joyful, and totally irresistible—just like a bread bowl full of mac & cheese," said Thea Green, Founder of Holler and Glow.

Available starting today while supplies last, The S'Mac and Cheese limited-edition balm duo can be scooped up exclusively at Amazon and The Panera Shop for $8 (plus applicable taxes.)

As an added treat for National Mac & Cheese Day on July 14, MyPanera® members can enjoy $2 off a Mac & Cheese entrée at cafes nationwide*. And in New York City, Green Bay and Austin, TX, lucky Panera guests might even be surprised with a free lip balm duo at their local cafe – while supplies last.

For more information or to order your next meal, visit PaneraBread.com or download the Panera app today.

* Purchase required. Must be a MyPanera member to be eligible for this offer. On July 14, 2025 and July 15, 2025 only, receive $2 off one mac and cheese for orders placed directly on the Panera website, app, or in-cafe kiosks at participating US cafes only. Offer valid on a cup, bowl, bread bowl, as part of a You Pick Two®, Group Serving, or Kids Menu. Offer will be added to MyPanera wallet as reward, but reward will not be automatically applied and must be selected when ordering. One use per day. If order contains multiple eligible items, discount applies to lowest priced item. Not valid on catering or orders placed on third party sites. Upcharges due to customer modifications will still apply and will not be discounted. Delivery order minimum $8-10 applies, exclusive of any taxes/fees/charges (varies by location). Not valid with any other coupon or offer. Offer may expire or be terminated by Panera without notice due to error, fraud, computer or typographical error, electronic or technical malfunctions, or other unusual or unexpected circumstances. While supplies last. This offer is exclusive to you and your MyPanera account and cannot be reproduced, transferred, or used by anyone else. Only one MyPanera account is permitted per person. Signing up for more than one MyPanera account per person constitutes fraud and Panera will cancel all accounts and revoke all rewards. Other restrictions may apply. Visit https://www.panerabread.com/en-us/company-information/terms-of-use.html#themypaneraprogram for complete MyPanera terms.

About Panera Bread

Our first cafe opened in 1987, founded with a secret sourdough starter and the belief that the best part of bread is sharing it. That vision led to the invention of the Fast Casual category with Panera at the forefront, serving as America's kitchen table centered around our delicious menu of chef-curated recipes that are crafted with care by our team members. We make food that we are proud to serve our own families, from crave-worthy soups, salads and sandwiches to mac & cheese and sweets. Each recipe is filled with ingredients we feel good about and none of those we don't because we are committed to serving our guests food that feels good in the moment and long after. While our company is now about 2,200 cafes strong, our values and belief in the lasting power of a great meal remain as strong as ever. We spend each day filling bellies, building empowered teams and inspiring communities. Nothing beats breaking bread together. 

As of June 3, 2025 there were 2,197 cafes, company and franchise, in 48 states and Washington D.C., and in Ontario, Canada, operating under the Panera Bread® or Saint Louis Bread Co.® names. Panera Bread is part of Panera Brands, one of the largest fast casual restaurant companies in the U.S., comprised of Panera Bread®, Caribou Coffee® and Einstein Bros.® Bagels. For more information, visit panerabread.com or find us on X (@panerabread), Facebook (facebook.com/panerabread) Instagram (@panerabread) or TikTok (@panerabread).

About Holler and Glow

Holler and Glow is a dynamic beauty brand launched in 2017 by Thea Green MBE, the visionary founder behind Nails.INC. The brand creates buzz-worthy products designed for people to shout about, using insights from TikTok and Instagram to identify trends and launch SKUs quickly and effectively. From skincare to fragrance and cosmetics, Holler and Glow delivers products to holler about.

Committed to ethical practices, all Holler and Glow products are 100% vegan and cruelty-free. The brand is also known for its clean beauty formulations, avoiding ingredients such as phthalates, parabens, and formaldehyde donors.

With a focus on affordability and inclusivity, Holler and Glow caters to a diverse audience looking for both quality and fun in their beauty routine.

Available at major retailers worldwide—including Target, Walmart, and Amazon—Holler and Glow continues to make waves in the beauty industry by combining efficacy with entertainment, proving that self-care can be both effective and fun.

Media Contact
ALISON BROD MARKETING & COMMUNICATIONS
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SOURCE Panera Bread