Panini America Brings Justin Bieber Back for an Encore with Release of Justin Bieber 2.0 Trading Card Set - Beliebers Could Find 5 Full Pieces of Bieber-Worn Clothing

NEW YORK and IRVING, Texas, Nov. 2, 2011 /PRNewswire/ -- Bravado, the only global, 360 degree full service merchandise company, and Panini America (www.paniniamerica.net), the leading global publisher of sports and entertainment collectibles, will bring international superstar Justin Bieber back for a repeat performance with the release of the official Justin Bieber 2.0 trading card set in November.

(Photo:  http://photos.prnewswire.com/prnh/20111102/DA98683)

The company's second Bieber card set follows last fall's wildly successful debut and will deliver 150 new cards, 30 new collectible stickers, all-new photography and, for the first time ever, trading cards embedded with pieces of Justin Bieber-worn clothing acquired from photo shoots and events. Justin Bieber 2.0 will also include randomly inserted Bieber autograph cards.  In addition, five lucky fans will find special Justin Bieber trading cards redeemable for uncut, full pieces of Justin Bieber-worn clothing in Bieber 2.0 trading cards.

"We are excited to work with Panini again to bring this new Justin Bieber collection of trading cards to all of his fans in advance of the holiday shopping season," stated Felix Sebacious, Senior Vice President of A&R for Bravado. "This new line of trading cards will be highly collectible and bring new elements including Justin Bieber-worn clothing embedded into trading cards."

"We had high expectations for our first Justin Bieber release last year and were blown away by how fans and collectors accepted it," said Panini America CEO Mark Warsop. "We wanted Justin Bieber 2.0 to bring loyal fans closer to Justin more than ever before by incorporating Justin Bieber-worn clothing into the trading cards and five lucky fans will find uncut, full pieces of Justin Bieber-worn clothing!"

Panini America's official Justin Bieber 2.0 collection will be available at Claire's, FYE, 5-Below, Walmart, Target, Dollar Tree, Hastings, Shopko, Meijer and Books-a-Million stores nationwide and online at www.iCollectPanini.com.  The Justin Bieber trading card packs retail for $2.99 and include nine cards and one sticker.

ABOUT BRAVADO:

Bravado, the only global, 360 degree full service merchandise company, develops and markets high-quality licensed merchandise to a world-wide audience. The company works closely with new & established entertainment clients, creating innovative products carefully tailored to each artist or brand. Product is sold on live tours, via selected retail outlets and through web-based stores. Bravado also licenses rights to an extensive network of third party licensees around the world. The company maintains offices in London, Los Angeles, New York, Berlin, Paris, Tokyo and Sydney. Now under the Universal Music Group umbrella, Bravado is able to leverage a global sales and distribution network from the world's largest record company, as well as the group's significant marketing strength. In addition to Justin Bieber, Bravado artists include The Rolling Stones, Michael Jackson, Paul McCartney, Kanye West, Beyonce, No Doubt, Nickelback, Lady Gaga, Katy Perry, Elton John, Guns 'N Roses, Metallica, Led Zeppelin, Green Day and The Killers, among many others.

ABOUT PANINI:

The Panini Group, established almost 50 years ago in Modena, Italy, has subsidiaries throughout Europe, Latin America and the United States.  Panini is the world leader in officially licensed collectibles and is the most significant publisher of collectibles in the U.S., with official licenses for NBA, NFL, NHL, FIFA, Disney, Nickelodeon, Warner Bros. and other key properties from many other licensors. Panini has distribution channels in more than 100 countries and employs a staff of over 800. For more information visit us at www.paniniamerica.net, www.paninigroup.com or www.paniniamerica.wordpress.com. You can also follow Panini America on social media platforms Facebook, Twitter and on YouTube.

Media Contact:

Maria Ho-Burge, for Bravado
212-331-2569
[email protected]

Tracy Hackler, Panini America
817-983-0325
[email protected]

SOURCE Panini America