Panini America, Mickey Mantle Estate Announce Multiyear Trading Card And Memorabilia Partnership

The multiyear agreement grants Panini America, a licensee of Major League Baseball Players Association (MLBPA), the Baseball Hall of Fame and the exclusive partner of USA Baseball, the rights to incorporate Mantle's likeness, cut autographs and memorabilia in up to six Panini trading card products a year. In addition, Mantle will be featured on Panini packaging on two trading card releases per season.

To coincide with the announcement and for a limited time, Panini is releasing through its Panini Eternal (www.paninieternal.com) platform the first card in Panini Instant's "Mickey Mantle Collection," which will feature trading cards that will be released throughout the season and coincide on specific days tied to key Mantle moments and milestones.  The first card in the Collection will release today at 2PM (CT).

"We are honored that the Mantle family has chosen Panini America to represent Mantle's legacy on trading cards for now and the future," said Jim Stefano, Panini America Senior Director of Product Development. "This is a historic day for Panini MLBPA-licensed baseball trading card products. We believe trading card collectors will be excited about what we will be creating in terms of product content and promotions by utilizing arguably the most collectible player in baseball history. We plan to work closely with the Mantle family on The Mick's triumphant and long-overdue return to the trading card marketplace."

Mantle's first Panini America trading cards in MLBPA-licensed product will arrive in the company's 2017 Immaculate Baseball release slated to release in August. Even now, almost 50 years after his retirement and more than 20 years after his passing, Mantle remains an icon in both sports and sports trading cards. Through the partnership with the Mantle Estate, Panini America will procure cut autographs and memorabilia directly from the Mantle family.

"Panini America is the recognized leader in the trading card category and a world class organization We're excited to see how respectfully and innovatively they honor our father and get his trading cards into the hands of baseball trading card collectors and introduce him to a new generation of collectors," said David Mantle.

"Panini America has treated us like family from the beginning and blew us away with the amount of passion and respect their people have for our father and his legacy. At the end of the day, it was an easy decision to partner with them as the only trading card company that will be able to include Mickey Mantle," added Danny Mantle.

ABOUT PANINI:
The Panini Group, established more than 50 years ago in Modena, Italy, has subsidiaries throughout Europe, Latin America and the United States.  Panini is the world leader in officially licensed collectibles and is the most significant publisher of collectibles in the U.S., with official licenses for MLBPA, USA Baseball, NFL, NFLPA, NBA, NASCAR, NHL, NHLPA, College, FIFA, Disney, and other key properties from many other licensors. Panini is also the exclusive trading card and sticker partner of the Naismith Memorial Basketball Hall of Fame, Pro Football Hall of Fame and Pop Warner Little Scholars, Inc. Panini has distribution channels in more than 100 countries and employs a staff of over 800. For more information visit us at www.paniniamerica.net, www.paninigroup.com or http://blog.paniniamerica.net/. You can also follow Panini America on social media platforms Facebook, Twitter, YouTube and Instagram.

ABOUT MAJOR LEAGUE BASEBALL PLAYERS ASSOCIATION (MLBPA): The Major League Baseball Players Association (www.mlbplayers.com) is the collective bargaining representative for all professional baseball players of the thirty Major League baseball teams and serves as the exclusive group licensing agent for commercial and licensing activities involving active Major League baseball players. On behalf of its members, it operates the Players Choice licensing program and Players Choice Awards, which benefit the needy through the Major League Baseball Players Trust, a charitable foundation established and run entirely by Major League baseball players. Follow: @MLB_Players; @MLBPAClubhouse; @MLBPlayersTrust.

Media Contact:  
Tracy Hackler, Panini America
214-552-3475
[email protected]

SOURCE Panini America

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