Panini Kicks Off New Football Season With Official 2011 NFL Sticker & Album Collection

IRVING, Texas, Aug. 17, 2011 /PRNewswire/ -- Panini America (www.paniniamerica.net), the leading global publisher of sports and entertainment collectibles and the official trading card and sticker manufacturer of the Pro Football Hall of Fame, today released to retailers the Official 2011 NFL Sticker & Album collection.

(Photo:  http://photos.prnewswire.com/prnh/20110817/DA53959)

This marks the second consecutive year for the collection and the 2011 edition features 494 new stickers (including 100 special Holographic stickers and 40 Micro-etched stickers) and a 72-page full-color album with NFL superstars Tom Brady (New England Patriots), Mark Sanchez (New York Jets), Adrian Peterson (Minnesota Vikings), Miles Austin (Dallas Cowboys), Aaron Rodgers (Green Bay Packers) and Brian Urlacher (Chicago Bears) on the cover.

This year's album includes new sections for the top 2011 rookies, the 2011 Pro Football Hall of Fame inductees and the defending Super Bowl champion Green Bay Packers. What's more, through a special promotion with EA SPORTS, hundreds of lucky collectors will win copies of the blockbuster Madden NFL 12 videogame through randomly inserted instant-win stickers only available in Panini NFL Sticker packets.

Seven-sticker packets will retail for $1, while the 72-page album (which includes 10 free stickers) will retail for $2. The Official NFL Sticker & Album Collection is available at retailers nationwide including Target, Walmart, Michaels, Toys R Us, AC Moore, Shopko, Five Below, iParty, Learning Express, K-mart and Dollar Tree. The collection is also available at the Panini America Online store (http://icollectpanini.com).

"We made tremendous strides last season with the introduction of the NFL Sticker & Album collection and introduced millions of new collectors to the concept," said Panini America CEO Mark Warsop. "We've raised the bar in 2011 with several new additions that will be well received by passionate football fans around the country."

ABOUT PANINI:

The Panini Group, established almost 50 years ago in Modena, Italy, has subsidiaries throughout Europe, Latin America and the United States.  Panini is the world leader in officially licensed collectibles and is the most significant publisher of collectibles in the U.S., with official licenses for NBA, NFL, NHL, FIFA, Disney, Nickelodeon, Warner Bros. and other key properties from many other licensors. Panini has distribution channels in more than 100 countries and employs a staff of over 800. For more information visit us at www.paniniamerica.net, www.paninigroup.com or www.paniniamerica.wordpress.com. You can also follow Panini America on social media platforms Facebook, Twitter and on YouTube.

For More Information Contact:  
Tracy Hackler, Panini America
817-662-5325
[email protected]

SOURCE Panini America