NEW YORK, Sept. 13, 2013 /PRNewswire/ -- Paul Presburger, the CEO of Pantelion Films, a joint venture of Lionsgate and Grupo Televisa, and Managing Director of Televisa USA, the U.S. television studio arm of Mexican media giant Grupo Televisa, will be the afternoon keynote interview guest at the 11th Annual Hispanic Television Summit, presented by leading television industry publications Broadcasting & Cable and Multichannel News at the New York Marriott Marquis Hotel on Wednesday, October 2, 2013.
Presburger will discuss the increasing power of Latino discretionary income and its growing impact on the profitability of entertainment targeted to this audience. He will also address the trend in the cross-over popularity of traditionally Latino content with a broader general market audience. An example of this cross-over is evidenced by the recent release by Pantelion Films of the box office hit, bilingual comedy film entitled "Instructions Not Included."
Presburger is one of four keynote interview guests to be featured at this year's Hispanic Television Summit. Other keynoters include Joe Uva, Chairman of NBCUniversal Hispanic Enterprises and Content; Lia Silkworth, EVP, Managing Director for Tapestry, Starcom MediaVest Group; and Marla Skiko, EVP and Director of Digital Innovation for SMG's Multicultural Division.
"The growth of Hispanic buying power in the area of television and entertainment is exploding and having an exciting impact on the overall Hispanic television and video business," said Louis Hillelson, VP/Group Publisher of the two presenting publications. "This explosive growth is the theme of our Summit. Paul Presburger is one of the leaders in the business, and his participation will be a great value to our Summit attendees."
The Hispanic Television Summit is the signature event for those in the business of television intended for Hispanic viewers. It attracts over 500 registrants from the U.S. and Latin America, who are leading executives in pay TV and broadcast, as well as advertisers, agencies, researchers, technology suppliers and financial investors.
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The Summit is presented annually by Broadcasting & Cable and Multichannel News and was created and produced by the Schramm Marketing Group, a marketing and event production company based in New York.
Pantelion Films is the first major Latino Hollywood studio and the new face of Hispanic entertainment.
It is a synergistic partnership between Lionsgate Entertainment and Grupo Televisa. Pantelion provides Hispanic moviegoers with a steady source of exciting and original films, which include top-rated Latino actors, directors and writers. From broad comedies and dramas, to family movies and romantic comedies, Pantelion produces and acquires movies that speak directly to acculturated and Spanish-dominant Hispanics alike. Additionally, the company's partnership with the largest cinema chains in America ensures that each film is accessible across the country to enjoy. Some of Pantelion's notable releases include Casa de mi Padre, Girl in Progress and most recently, Instructions not Included one of the highest-grossing Spanish-language films ever in the U.S.
Lionsgate is the leading independent film and television studio responsible for such box office hits as the blockbuster first installment of The Hunger Games franchise, The Twilight Saga Breaking Dawn – Part 2, Now You See Me, Kevin Hart: Let Me Explain, Warm Bodies, Snitch, Texas Chainsaw 3D, The Expendables 2, The Possession, Sinister, Arbitrage. Televisa is the largest and most powerful Spanish language media company in existence, and has established itself as a leader in serving the entertainment needs of Hispanic audiences around the world.
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Broadcasting & Cable and Multichannel News serve the television industry with respected, industry-leading websites, weekly print publications, daily e-newsletters and events. Broadcasting & Cable covers the broadcast, cable and syndication markets, while Multichannel News focuses on programming, marketing, finance and more for the cable and telecommunications industries.
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