Panvidea Announces Online Spot Management Solution for Direct Response Advertisers

NEW YORK, Sept. 21 /PRNewswire/ -- Panvidea™, a global leader in technology-enabled digital media services, has announced the immediate release of Panvidea for Direct Response Advertisers, a scalable online service designed to meet the unique media processing requirements of the DRTV industry. Its new tools, built on top of Panvidea's flagship video processing engine, are designed to provide immediate, on-demand access to a wide range of advertising services including spot customization, duplication and distribution.

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Panvidea for Direct Response Advertisers provides an integrated online dashboard that automates a broad range of TV spot customization and distribution tasks. Direct Response producers can use it to manage global advertising campaigns, store and manage DR spots as digital files, dynamically configure spots for distribution, insert close captioning, enable popular spot tracking methods, or insert custom voiceovers.

Media buyers can use it to review ads and place orders for distribution. Panvidea automatically customizes the spot for every station and digitally delivers the spots via its distribution partners. Finally, Panvidea helps producers and buyers track spot delivery and manage billing.

All of this is built on the same core media processing engine that has already attracted the attention of major broadcast and media clients including A&E Television Networks, FOX Broadcasting Company and Getty Images.

"The traditional methods for customizing and preparing DRTV spots for distribution have been in place forever," said Chris Cali, CEO and co-founder of Panvidea. "Workflows are primarily manual and tape-based. Producers and media buyers are wasting thousands of dollars on spot duplication and customization services from duplication houses. These processes are costly, slow and inefficient. Panvidea solves these problems by automating and digitizing the entire process, allowing DR producers and media buyers to cut their costs, streamline operations, reduce risk, speed time to market and test new spots more effectively."

Panvidea for Direct Response Advertisers is available today and will be demonstrated from September 21-23 at the 2010 ERA D2C Convention. To schedule an appointment or demonstration, please call 212-967-9613.

For more information please visit: http://www.panvidea.com/

About Panvidea:

Panvidea is a global leader in technology-enabled digital media services. Originally founded as mPOINT in November 2007, the company re-branded in Spring 2010 as Panvidea. Panvidea provides the only instantly scalable, on-demand solution to encode digital media elements, manage relevant metadata, edit and transform media for multiple audiences, and supply content as digital products to any platform or device. Panvidea's secure software service eliminates the need for professional content companies to incur significant capital expenditures or pay exorbitant hourly fees to prepare their content for internal use or external digital distribution. For more information, visit http://www.panvidea.com/

SOURCE Panvidea