LOS ALTOS, Calif., April 17, 2013 /PRNewswire/ -- Catalog Spree, your personal digital mall that lets you browse, discover and shop your favorite catalogs, today joins forces with PaperKarma, an Apple "disruptive app of 2012" that stops unwanted paper mail, to kick off the "Paperless Pledge" (www.paperlesspledge.com), an effort to raise awareness of the landfill waste created by paper.
Launched in conjunction with Earth Month, the Paperless Pledge offers consumers a simple, easy way to be environmentally friendly by reducing paper waste through the use of digital media to consume magazines, catalogs, newspapers and more. Those who take the pledge are encouraged to act on their commitment by sharing with friends and family via social media and the web.
"We have a paper addiction in this country, but so much of today's paper waste could be avoided if consumers made a more conscious effort to switch to digital content," said Joaquin Ruiz, CEO of Catalog Spree. "The proliferation of mobile devices in today's society has made that transition easier than ever."
Each year, 12.5 billion catalogs are mailed in the U.S. However, 89.8 percent of consumers report that they'd prefer to receive some or all of their catalogs digitally, according to a 2012 survey by Catalog Spree. Magazines, newspapers and catalogs are going digital and in some cases, the paper versions have disappeared altogether. Since paper currently counts for nearly 30 percent of all waste Americans throw away each year - more than any other material according to the U.S. EPA - now is the time to go digital.
"Many people are searching for easy ways to incorporate green living into their busy lives," said Brendan Ribera, Co-founder and Chief Technology Officer at PaperKarma. "The Paperless Pledge is free, simple and makes a big impact."
ABOUT CATALOG SPREE: Catalog Spree is your personal digital mall, the online place where you browse gorgeous catalogs, discover new brands and share products you like. The award-winning iPad app brings the fun of window shopping online, connecting you with the brands you love. Catalog Spree is a privately held company based in Los Altos, California, and is backed by Comcast Ventures and Relay Ventures. For more information visit http://catalogspree.com/.
ABOUT PAPERKARMA: PaperKarma is a free app that helps you reduce your unwanted mail – simply snap a picture of the mail you don't wish to receive, hit send, and PaperKarma unsubscribes you. Named one of Apple's six "disruptive apps of 2012", along with Uber, Square Wallet, Airbnb and others, PaperKarma is dedicated to helping people remove clutter from their lives and businesses reduce the cost of printing and shipping unwanted materials.