Parasol Co, the Softer, Drier, Comfier, Kinder Diaper Company, Expands Its Nationwide Presence to 1,600 Target Stores

Large sample packs of Clear+Dry™ Natural Disposable Diapers hit Target
endcaps for $5, just in time for busy travel periods

LOS ANGELES, Feb. 3, 2025 /PRNewswire/ -- Parasol Co (Parasol), the diaper company that has introduced the most groundbreaking diaper product innovation in decades, is expanding its presence in Target stores on endcaps.

Following a successful launch in 375 nationwide Target stores in 2024, Parasol is set to expand to 1,600 Target stores across the United States this month. The company will offer $5 sample packs of its signature Clear+Dry™ Natural Disposable Diapers beginning in February on endcap and $3 sample packs of its Clean+Pure™ Natural Baby Wipes in Target's travel section starting in early March, offering parents an accessible way to experience Parasol's premium, science-backed products and discover the difference in comfort and quality.

"Our Target expansion brings our Clear+Dry™ Natural Disposable Diapers and Clean+Pure™ Natural Baby Wipes to more families at an affordable price point," said Jessica Hung, co-founder and CEO of Parasol Co. "Behind every $5 sample pack is the village that helped us get here, spending hours researching materials, conducting countless conversations with parents, and many sleepless nights, all focused on creating a diaper that's gentle on the most sensitive skin and better for our environment."

As Parasol's premier retail partner, Target continues to champion innovation in baby care. With the in-store expansion, Parasol products will take center stage on prominent endcaps, confidently showcasing the brand's dedication to deliver innovative, sustainable diapering without compromise.

Parasol is the first and only diaper at Target to earn both Target Zero and Target Clean certifications, recognizing its carbon-neutral manufacturing, sustainable sourcing, and ensuring products are free from harsh chemicals and additives.

With over 70 million diapers sold and nearly 600 five-star reviews, parents praise Parasol for comfort, leak prevention, and convenience. Learn more at parasolco.com or follow @parasolco on Instagram.

About Parasol Co
Parasol Co. is a leading next-generation diaper company making the most impactful improvements in diaper design in decades. The company's signature Clear+Dry™ line features naturally-derived disposable diapers and diaper pants, complemented by Clear+Pure™ natural baby wipes. Parents can find Parasol Co products through multiple channels: the company's website parasolco.com, Target stores, Amazon, and Macy's.

Media Contact:
Ronai Rivera
+1 920 252 6872
[email protected]

SOURCE Parasol Co