ParentLink® Adds Social Media Integration

SAN FRANCISCO, April 7, 2011 /PRNewswire/ -- NSBA Annual Conference --ParentLink® today announced that their popular communication platform now has the ability to post messages to Facebook and Twitter. For over 20 years, schools and school districts all over the country have used ParentLink to send home messages via phone calls, emails, text messages, and even fax and printed letters. Now ParentLink users can send those same messages to their Facebook and Twitter pages from the ParentLink messaging interface.

When teachers first started encountering social media use among their students, it was usually viewed with suspicion and seen as a waste of time. To them, social media was not only a distraction from the tasks at hand, but could have more serious repercussions, based on fears of online bullying or predators. However, with the tools getting better and usage growing, many teachers are embracing social media rather than banning it. They would argue that social media is not going away and the benefits far outweigh the risks. And for some, they see these platforms as the perfect way to communicate and build a community to support their educational efforts.

Today, more and more schools are creating their own Facebook and Twitter sites and using them as a way to stay connected with students and their families. With this latest product enhancement, K-12 schools and districts who use the ParentLink communications system can automatically post messages to their existing social networking sites, thereby increasing the probability that those messages will be seen by students, parents, and the community at large. And the real-time nature of these tools means that those messages will be seen and reacted to immediately.

ParentLink has long maintained—and new customers quickly realize—that when students are engaged, they learn better. And when their parents are engaged, achievement goes up even more. With the right communication tools, school administrators will reduce dropout rates, teachers will keep students learning, and the entire educational process improves. Using social media as part of that strategy is just another way ParentLink is bringing communication into the 21st century.

ParentLink's new social media capabilities are available immediately. For more information all of the solutions from ParentLink, please visit: http://www.parentlink.net.

About ParentLink®

ParentLink is the complete communication solution for education, providing the tools to link schools, parents, students, and the community in one common objective—to improve the educational process. Exclusively serving the K-12 market for over 20 years, ParentLink provides administrators with a communication platform that will keep parents engaged and students achieving. ParentLink is the central communications hub for all of a district's various information systems allowing educators to communicate the right information in the right way and at the right time. Every week, thousands of schools use ParentLink to securely send millions of messages to students, parents, and the community, in the form of phone calls, emails, SMS text messages, printed letters, and fax messages, or via the web. ParentLink is the all-in-one communication solution, helping educators improve parental outreach efforts and enjoy the benefits of increased student achievement.

ParentLink
180 N. University Ave., Suite 500, Provo, UT 84601
T: +1.800.735.2930
www.parentlink.net

Media Contact:
Mark G. Child
[email protected]
+1.801.373.9669 x203

SOURCE ParentLink