Next-Gen Formulas Designed for Always-On Skin
LOS ANGELES, May 7, 2025 /PRNewswire/ -- Global icon, entrepreneur, and beauty innovator Paris Hilton announces the highly anticipated launch of Parívie, a future-forward luxury skincare line designed for those who live life on their own terms. Developed alongside President and Co-Founder Alexandra Marsh, Parívie is more than skincare—it's self-expression, self-care, and the ultimate power move for those who refuse to slow down.
Skincare That Keeps Up With You
Parívie combines Hilton's life-long passion for skincare with her relentless pursuit of innovation to address the challenges of living in a demanding, fast-paced world including fatigue, stress, and light overload. Hilton and Marsh worked for more than two years on the brand's high-tech, luxurious formulas—many of which are clinically tested and powered by inPHinite Youth™ Technology, a proprietary blend developed exclusively for Parívie. This breakthrough innovation combines next-generation peptides, effective antioxidants, and probiotic-fermented extracts. It's designed to address the visible effects of environmental stressors, screen time, and a nonstop lifestyle. By reinforcing the skin barrier and providing effective antioxidant protection, it boosts each formula's performance—supporting smoother, more resilient-looking skin.
"I know what it's like to always be on, always moving, always showing up—and I wouldn't have it any other way. After two years of developing Parívie, I wanted to create something that empowers those moments we take for ourselves—whether it's five minutes or a full routine. It's about innovation that works, beauty that gives back, and helping you feel confident, radiant, and unapologetically you." – Paris Hilton, CEO & Co-Founder, Parívie
Skincare for a Hyper-Connected World
In a world that never sleeps, where screens dominate and schedules are relentless, skin doesn't just age – it fatigues. Parívie combines Hilton's lifelong passion for skincare, technology, and innovation to create solutions that address the unique challenges of living in a fast-paced, hyper-connected environment, ultimately reawakening the skin. From light overload and digital stress to sleep deprivation and environmental fatigue, skin requires powerful, transformative formulas to maintain its resilience so you can remain unstoppable.
Products that Perform
Inspired by Hilton's life as a mother, entrepreneur, pop star, and advocate, Parívie empowers skin to stay resilient, radiant, and ready for anything. Its six debut products are designed for those who want effective results without overcomplicating their routine.
- That's Radiant Daily Purifying Cleanser - A deep-cleaning yet gentle cleanser designed for all skin types that removes dirt, makeup, and oil without drying the skin. Formulated with BHAs, ceramides, and rice extract, this gel cleanser exfoliates and conditions the skin, leaving it soft, refreshed, and prepped for the rest of your routine.
- That's Smooth Skin-Perfecting Elixir – A high-performance, quick-absorbing essence that visibly brightens, smooths, and evens skin tone. Formulated with fruit acids, beta-glucan, and arginine to support exfoliation, hydration, and barrier protection—perfecting skin with every drop.
- That's Tight Plumping Vitality Serum* – The ultimate multi-tasker. A clinically shown serum for bouncy, youthful-looking skin. Powered by inPHinite Youth™ Technology, it instantly brightens, reduces the look of fine lines and wrinkles, and helps the skin feel more lifted and tight both instantly and over time.
- That's Quenched Barrier Support Crème* – A nutrient-rich moisturizer that melts into skin to lock in hydration and restore the skin barrier. With ceramides, hyaluronic acid, and inPHinite Youth™ Technology, it helps smooth, plump, and protect against environmental stressors.
- That's Firm Contouring Neck Treatment* – A fast-acting (only 15 minutes!) toning and tightening treatment formulated with coffee seed and mushroom extracts, a fruit acid blend, and peptides for smoother, firmer-looking skin.
- That's Restored Overnight Repair Crème* – A luxurious night cream packed with active ingredients formulated to revitalize the look of skin to help improve skin elasticity and support overnight recovery for visibly smoother, plumper, and healthier-looking skin by morning.
*Powered by Parívie's proprietary inPHinite Youth™Technology
For Paris, This is Personal
For Paris Hilton, skincare isn't a trend—it's been a lifelong obsession, a form of self-care, and one of the most powerful lessons passed down through generations. Her journey in beauty didn't start in a boardroom or under the flash of a camera. It started at home, standing beside her mother, learning that true beauty is about how you care for yourself, not just how you look in the mirror."
"When I was little, my mom taught me how to care for my skin, and it became something really special – our little ritual," says Hilton. "I didn't realize it at the time, but those moments shaped the way I see beauty today. It's not just about products; it's about feeling your absolute best."
Decades later, after navigating the pressures of being constantly in the spotlight—on red carpets, on stage, in boardrooms—Hilton has lived firsthand the toll a high-demand lifestyle can take on your skin. She's tried every product, mastered every routine, and learned how to protect and empower her skin through every stage of life. That experience lives in every element of Parívie—from formulas that deliver real results to packaging that captures her signature energy, unapologetic confidence, and just the right amount of sparkle.
"I've spent my life moving between so many roles- activist, entrepreneur, performer and now, Mom," shares Hilton. "For years, glam helped me power through, but now, I'm revealing what's underneath, and it's still Paris – just my most beautiful and confident version yet."
Parívie is the culmination of everything she's learned.
It's the result of a lifelong passion sharpened by personal experience, global exposure, and a relentless pursuit of what actually works. Paris understands that in a hyper-connected, always-on world, skincare isn't just about surface-level results—it's about resilience, empowerment, and honoring yourself.
With Parívie, Hilton invites others to experience the same rituals and lessons that have shaped her own confidence. Each formula is crafted with meticulous attention, powered by cutting-edge science and decades of lived beauty expertise to deliver high-performance results that keep pace with real life. This is skincare born from passion, experience, and an unshakable belief in the power of showing up unapologetically as yourself.
Parívie Gives
At Parívie, purpose is embedded in our foundation. That's why we created Parívie Gives—a commitment to help lighten the invisible load women carry. Through financial grants, wellness resources, and community-based initiatives, Parívie Gives invests 1% of all sales into strengthening the resilience of women everywhere—because at Parívie, self-care isn't selfish; it's survival.
Additional Information
The exclusive pre-sale set launches May 7th, with the full range available nationwide May 19th at www.parivie.com.
ABOUT PARÍVIE
Parívie is a future-focused skincare brand created through a joint venture between 11:11 Media and Guthy-Renker. As a majority stakeholder, Paris Hilton is bringing her vision, influence, and deep passion for beauty to the forefront, shaping Parívie as more than just skincare—it's a movement of empowerment, confidence, and high-performance beauty. Backed by 11:11 Media's unmatched reach in content, community, and commerce, and Guthy-Renker's proven expertise in brand-building and direct-to-consumer success, Parívie is set to disrupt the beauty space. Powered by inPHinite Youth™ Technology, its cutting-edge formulas deliver luxurious, results-driven skincare designed for those who live unapologetically and without limits.
SOURCE Parívie
Share this article