Park City Chamber/Bureau Selects RIESTER as its Advertising Agency of Record

PARK CITY, Utah, Dec. 19, 2014 /PRNewswire/ -- RIESTER, one of the largest marketing firms in the western United States, was selected by the Park City Chamber of Commerce/Convention & Visitors Bureau to assist in creating new advertising campaigns to promote Park City as a preferred destination for tourism.

"Having a local agency with employees who work and play in Summit County is a huge benefit," said Cathy Miller, vice president of sales and marketing for the Park City Chamber/Bureau. "RIESTER's strategic thinking, on-target creative and media buying strength along with their proven track record led to a unanimous decision by our Marketing Council."

During the past several months, the Park City Chamber/Bureau reviewed proposals from eight marketing companies. Four finalist firms were given an assignment based on Park City's actual tourism marketing needs. The Park City Chamber/ Bureau Marketing Council evaluated each finalist firm's response to the assignment during oral presentations before selecting RIESTER.  

"We are honored to work with the incredibly talented and charismatic Marketing Council of the Park City Chamber/Bureau," said Tim Riester, president and CEO of RIESTER. "It is not often that we have the opportunity to share professionally a place that has been such a treasured part of our lives and means so much to our families."

The formal partnership will begin in January 2015.

About Park City
Park City is North America's most accessible mountain recreation destination, located 35 minutes from Salt Lake City International Airport. Home to three world-class resorts – Canyons Resort, Park City Mountain Resort and Deer Valley Resort  – that combined, offer skiing on more than 9,000 acres, 400 trails, numerous bowls and terrain parks. Park City has over 100 lodging properties including large multi-family private homes, bed and breakfast inns, condominiums and full-service hotels. For more information, please visit www.visitparkcity.com.

About RIESTER
As one of the largest marketing firms in the Western United States, RIESTER has offices in Park City, Los Angeles and Phoenix. The firm was listed among Forbes' "Top 100 Global Agencies that Know Social Media and Google."  It is the agency of record for multiple tourism accounts including ARAMARK Parks & Destinations, Casino Arizona, Hearst Castle and Talking Stick Resort. It also represents some of America's most recognized brands such as Berkshire Hathaway Energy, Chi Chi's, HERDEZ, Hormel Grocery Products, Idahoan Foods, La Victoria, McDonald's, MidFirst Bank, Nationwide Insurance, Valeant Pharmaceutical Company, Under Armour, United Healthcare and Zeltiq Aesthetics.

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SOURCE RIESTER