Parker's Completes Integration to PriceAdvantage and OpenStore

Expands Customer Loyalty Marketing with Managed Fuel Pricing

Jan 22, 2013, 08:45 ET from PriceAdvantage

COLORADO SPRINGS, Colo., Jan. 22, 2013 /PRNewswire/ -- PriceAdvantage, a division of Skyline Products, announced today that Parker's has successfully deployed the integration of PriceAdvantage fuel price management and OpenStore media marketing at their 29 convenience stores.

Parker's stores also utilize PriceAdvantage to feed price changes to the VeriFone POS systems, pump, and Skyline electronic price signs with the one click technology that is unique to PriceAdvantage.

"We are excited to be among the first to have the PriceAdvantage and OpenStore integration at all of our stores as it gives us managed fuel pricing from headquarters to the customer," says Greg Parker, CEO, Parker Companies.  "Parker's stores strive to be recognized for quality products at competitive prices and now we can communicate our fuel prices faster and easier in a matter of minutes through PriceAdvantage and OpenStore, both at the store and online."

"PriceAdvantage and OpenStore together give fuel retailers, like Parker's, greater control in managing prices, from the review process to implementation at the store and online," said Chip Stadjuhar, CEO of Skyline Products. "This allows retailers to make fuel pricing changes with more flexibility, and to make sure the prices online are always the most accurate, making the most of their marketing efforts."

PriceAdvantage SMART Fuel Pricing™ is a highly specialized retail fuel pricing solution for the convenience store industry. Designed to maximize fuel profits, PriceAdvantage provides automation for the entire fuel pricing process from collection of competitive surveys, to sophisticated analysis for best price determination, to rapid speed-to-the-street price change execution with price change confirmation feedback. 

About Parker Companies
Parker Companies is headquartered in Savannah, Georgia. Store operations span across six counties throughout Southeast Georgia and Southwest South Carolina with 27 stores selling Parker's proprietary brand gasoline. For more information please visit

About PriceAdvantage
PriceAdvantage is the leading provider of fuel price management solutions to the convenience store industry. PriceAdvantage SMART Fuel Pricing™ allows fuel retailers to collect competitive data, determine optimized fuel pricing and automate fuel price changes from headquarters to the street with price change confirmation feedback, creating a streamlined closed loop fuel pricing process. Price Advantage is a division of Skyline Products, the leading North American maker of sign hardware and software solutions for the transportation and petroleum industries. Company headquarters are located in Colorado Springs, CO. For more information, please visit or

Skyline Products and PriceAdvantage are trademarks of Skyline Products, Inc. Other company and/or product names mentioned herein may be the trademarks of their respective owners.

Media contact:
Jennifer Elting
(719) 362-8963

SOURCE PriceAdvantage