Participant Media is Taking its Social Action Campaign for OCEANS On the Road


Tour Cities Include: Berkeley, CA; Boulder, CO.; Gainesville, FL.; Honolulu; Los Angeles, CA.; Tempe, AZ; San Diego CA.; Washington DC


Mar 03, 2010, 09:47 ET from Participant Media

LOS ANGELES, March 3 /PRNewswire/ -- Participant Media announced today that it will take its Social Action campaign for Disneynature's upcoming motion picture OCEANS on the road with the SAVE MY OCEANS TOUR ( In conjunction with the opening of the film, the tour will visit a cross-section of college campuses nationwide with a series of events that celebrate our collective passion for the oceans and educate students on what they can do to help protect them. Those universities tentatively set to participate include the University of Colorado, University of Florida, San Diego State University, George Washington University, University of California Berkeley, University of Hawaii, Arizona State University, and University of Southern California.


At each campus, the SAVE MY OCEANS TOUR will present a live OCEANS CONCERT, featuring a combination of nationally and locally known musical acts, including Slightly Stoopid, LMFAO, G. Love & Special Sauce, and Pepper with many more to be announced; an OCEANS ART INSTALLATION displayed in the center of each college campus; and an advance screening of OCEANS either on campus or a nearby theatre, depending on each school's technical capabilities.

The SAVE MY OCEANS TOUR is part of Participant Media's Social Action campaign for OCEANS, which recently launched online at, and is designed to provide information about the various issues currently affecting our oceans as well as solutions and actions that people can take every day, from supporting national oceans policy to modifications in the types of fish they eat or household cleaning products they use.

"Participant is proud to be joining with Disneynature in support of this important and powerful film," said John Schreiber, EVP of Social Action for Participant. "OCEANS exemplifies the type of entertaining and socially relevant films with which we are proud to be associated, and we look forward to SAVE MY OCEANS as a vehicle to raise the visibility of both this issue and the film."

A companion book, A Participant Media Guide: Oceans The Threats to Our Seas and What You Can Do to Turn the Tide, will be available on April 13, 2010, from PublicAffairs Books.

The SAVE MY OCEANS TOUR is being produced by The Marketing Division ( in connection with The Surfrider Foundation (, a non-profit grassroots organization dedicated to the protection and enjoyment of our world's oceans, waves, and beaches. In addition, the SAVE MY OCEANS TOUR key art was designed by Studio Number One, founded by Shepard Fairey.  All tour stops will be sponsored by Emergen-C (

About the Movie

Disneynature, the studio that presented the record-breaking film Earth, brings OCEANS to the big screen on Earth Day, 2010. Nearly three-quarters of the Earth's surface is covered by water and OCEANS boldly chronicles the mysteries that lie beneath.  Directors Jacques Perrin and Jacques Cluzaud dive deep into the very waters that sustain all of mankind -- exploring the harsh reality and the amazing creatures that live within.  Featuring spectacular never-before-seen imagery captured by the latest underwater technologies, OCEANS offers an unprecedented look beneath the sea in a powerful motion picture that unfolds on April 22, 2010.  "See OCEANS, Save Oceans" is an initiative in which Disneynature will make a contribution to The Nature Conservancy to save coral reefs in honor of every guest who sees OCEANS during opening week (April 22-28, 2010).  For more information, visit or become a fan on Facebook:

About Participant Media

Participant Media is a Los Angeles-based entertainment company that focuses on socially relevant, commercially viable feature films, documentaries and television, as well as publishing and digital media.  Participant Media is headed by CEO Jim Berk and was founded in 2004 by philanthropist Jeff Skoll, who serves as Chairman. Ricky Strauss is President. Participant exists to tell compelling, entertaining stories that bring to the forefront real issues that shape our lives.  For each of its projects, Participant creates extensive social action and advocacy programs which provide ideas and tools to transform the impact of the media experience into individual and community action.  Participant's films include The Kite Runner, Charlie Wilson's War, Darfur Now, An Inconvenient Truth, Good Night and Good Luck., Syriana, Standard Operating Procedure, The Visitor, The Soloist, Food, Inc., The Informant! and The Crazies.

Media Inquiries Contact:

Jennifer Gross / Julia Axelrod

Evolutionary Media Group

Phone: 323.658.8700

Email: /

SOURCE Participant Media