Participant Media's 'Save My Oceans' National Social Action Campaign for the Disneynature Release OCEANS Targets Both Coastal and Land-Locked Residents

Multi-Platform Program Includes, a Concert Tour, an Art Installation, a Pledge and Contest With Shepard Fairey Art, a Video, and a Book

May 11, 2010, 12:00 ET from Participant Media

LOS ANGELES, May 11 /PRNewswire/ -- "Save My Oceans," Participant Media's multi-platform nationwide social action campaign for Disneynature's motion picture release OCEANS, is designed to create awareness about the crisis facing our oceans by informing people that regardless of where they live, everything we do impacts our oceans, and in return impacts us.  The social action campaign includes the online hub, the Save My Oceans college concert tour, an art installation, a Save My Oceans pledge and contest with unique art by renowned artist Shepard Fairey and his creative studio, Studio Number One, an entertaining short video titled Use Less Plastic, and a companion book to the film OCEANS.

"Whether you live right next to a body of water or in a landlocked area, the things you do every day affect our oceans. The trick is getting people across the country to pause and think about the impact they are having," said Wendy Cohen, Manager of Community and Alliances for Participant. "The Save My Oceans campaign which includes an animated video and presence on social networks, is raising awareness and inspiring people to make a small change that will have an enormous impact on the health of our oceans." is the online hub for the Oceans Social Action campaign.  The site is designed to provide information about the most pressing issues currently affecting our oceans as well as solutions and actions that people can take every day, from supporting national oceans policy to modifications in the types of fish they eat or household cleaning products they use. is a hub of oceans information and activism designed to inform, inspire, and compel change.

The Save My Oceans Tour visited a cross-section of college campuses nationwide with a series of events that celebrate the collective passion for the oceans and educated over 150,000 students on what they can do to help protect them. Events included a concert featuring a combination of nationally and locally known musical acts including T-Pain, Slightly Stoopid, LMFAO, G. Love & Special Sauce, Cold War Kids, Pepper and State Radio, and many more.  Universities included the University of Florida, San Diego State University, George Washington University, University of California, Berkeley, University of Hawaii, University of Southern California, University of Colorado and University of Utah.  An Oceans art installation was displayed in the center of each college campus, and students were given the opportunity to attend an advanced screening of the film OCEANS.  Click here to learn more about the tour.

The Save My Oceans Pledge.  We are the problem.  We are the solution.  Take the pledge and take the action: The pledge gives people the option to immediately take action by pledging to reduce their plastic use, stop eating endangered fish, and/or to reduce their carbon footprint – the three best ways to immediately start reducing our impact on our oceans.  To date over 37,000 people have taken the Save My Oceans pledge. Click here to take the pledge.

The Save My Oceans Pledge Contest: Beginning on April 19th, on SocialVibe blog readers had the chance to win a unique limited edition Shepard Fairey and Studio Number One poster specially designed for OCEANS by pledging to save our oceans, then tweeting about it with the hasthtag #SaveMyOceans.  Click here to view the poster.

Use Less Plastic and Join the Blue Movement Viral Video: Click here to watch the fast paced, animated, video that exposes the shocking statistics that highlight our over usage of plastic. The video was animated by Sol Linero, directed by Mariana Blanco, and set to the song "Pot Kettle Black," by Tilly and the Wall.

A Participant Media Guide: Oceans The Threats to Our Seas and What You Can Do to Turn the Tide, from acclaimed writer and filmmaker Jon Bowermaster is a companion book that became available on April 13th.  The book is an anthology of original essays by some of the world's most intriguing ocean thinkers and doers. Click here to learn more about the book.

The Save My Oceans Household Cleaners Guide: Participant Media and the Environmental Working Group developed a pocket guide for easily creating ocean safe household cleaners. Click here to view.

About Participant Media

Participant Media is a Los Angeles-based entertainment company that focuses on socially relevant, commercially viable feature films, documentaries and television, as well as publishing and digital media.  Participant Media is headed by CEO Jim Berk and was founded in 2004 by philanthropist Jeff Skoll, who serves as Chairman. Ricky Strauss is President. Participant exists to tell compelling, entertaining stories that bring to the forefront real issues that shape our lives.  For each of its projects, Participant creates extensive social action and advocacy programs which provide ideas and tools to transform the impact of the media experience into individual and community action.  Participant's films include The Kite Runner, Charlie Wilson's War, Darfur Now, An Inconvenient Truth, Good Night and Good Luck., Syriana, Standard Operating Procedure, The Visitor, The Soloist, Food, Inc., The Informant! and The Crazies.

SOURCE Participant Media