WASHINGTON, Oct. 7, 2014 /PRNewswire/ -- ABLE Equipment Rental (ABLE) and the National Breast Cancer Coalition (NBCC) are pleased to announce their partnership through the use of ABLE's, Reaching Higher To End Breast Cancer pink construction boom. Typically, at a jobsite an ABLE boom lift usually raises people so they can reach higher. When they wanted to raise awareness about the National Breast Cancer Coalition's (NBCC) Breast Cancer Deadline 2020®, ABLE knew exactly the platform to use. The Long Island, NY based company had a 60 foot construction boom lift painted a special pink color and then branded it with NBCC's website, logo, and a very clear message: "End Breast Cancer."
Beginning in October, ABLE will donate a large percentage of the rental revenue generated through the use of the pink boom. "We're proud to partner with National Breast Cancer Coalition and bring much needed attention to this very important cause," said Steven Laganas, co-owner of ABLE. "As a company, I felt we needed to do more to raise donations, awareness, and support about breast cancer and the important work that NBCC does," he added. "We want to spread the word about the unique approach NBCC is taking by setting a deadline to know how to end breast cancer by January 2020," said ABLE co-owner, Eliza Laganas.
ABLE does business in key cities in the northeast, and it's likely that several different markets will be exposed to the very distinctive looking boom and its message. "We are thrilled to announce this partnership with ABLE," said NBCC President Fran Visco. "Using the boom to get our message across is a unique and exciting opportunity to reach people who may not know about Breast Cancer Deadline 2020®," she added. Donations can be made by visiting Deadline2020.org/able.
About the National Breast Cancer Coalition (NBCC)
The National Breast Cancer Coalition (NBCC) is dedicated to knowing how to end breast cancer by January 1, 2020 through the power of grassroots action and advocacy. NBCC supports increasing funding for breast cancer research; monitors how those research funds are spent; expands access to quality health care for all; and ensures that trained advocates influence all decision making that impacts breast cancer. Join NBCC, learn more and take action. Visit Deadline2020.org/able.
About ABLE Equipment Rental
Founded in 1996, ABLE Equipment Rental is family owned and operated. Corporate headquarters are based in Deer Park, NY. Two locations are in New Jersey. One in North Central Jersey in Edison, and the other in South Jersey in Pennsauken. ABLE provides Rentals, Sales, Service, and Parts, as well as applications for critical infrastructure maintenance and support, contingency planning, and disaster recovery. It also offers a fleet of service vehicles providing emergency service and repairs to customer owned fleets. For more information on ABLE Equipment Rental, visit, Ableequipment.com or send an email to firstname.lastname@example.org.
National Breast Cancer Coalition (NBCC)
Michelle L. Zelsman
ABLE Equipment Rental
SOURCE ABLE Equipment Rental