Passage, a Cutting-Edge Event Ticketing Company Based in Detroit, Reaches 8 Million Tickets Sold; Adds New Clients Including the American Basketball Association

DETROIT, Oct. 2, 2023 /PRNewswire/ -- Passage, a cutting-edge event ticketing company launched in Detroit in 2014, has now sold 8 million tickets, with customers being served in all 50 US states and as far afield as Australia and Canada. Last year, the company powered over $40 million in ticket sales across 3,327 events and has generated $2.8 million in revenue. In August 2023, the company signed a contract with the American Basketball Association to manage ticket sales for all 151 of its teams; in June 2023 a contract was signed with Premier Arena Soccer League. Another notable new partnership was secured in August 2023 with DipJar to power online event ticketing, registration, and merchandise sales with thousands of charities. In April 2023, the company launched a popular AI feature for event organizers enabling them to input data about their event which is generated into a fully formatted description of the event to entice ticket sales. In addition, since July 2023 Passage has been working with insurance protection company Protecht to provide a refund protection option at point of sale. On Oct. 2, Crain's Detroit Business magazine announced that Passage's co-founder and CEO Alex Linebrink was a recipient of their 40 under 40 Award for notable young business professional. For images click here.

Featured in Inc. Magazine's list of fastest growing private companies in the US for the second year in a row and now ranked 77^th fastest growing company in the Midwest and 2269 overall, Passage specializes in ticketing for small to medium-sized events and offers customized features to maximize sales for event organizers while keeping service fees low. Passage features include assigned seating, virtual queues, a 'pay what you want' price model, merchandise sales, season passes, subscriptions, concessions and NFT (non-fungible tokens) collectibles, allowing event organizers to use just one vendor instead of multiple vendors. Passage is the leading provider of haunted house tickets in the US under the brand HauntPay. Other client categories include sports, including semi-professional, minor leagues, and soccer league games; escape rooms; food and drink festivals; axe-throwing and Scottish Highland games.

"We have enjoyed 51 percent growth over the last three years which is a testament to the innovative platform we have developed for event organizers and ticket holders alike," said Linebrink, a tech entrepreneur who has built multiple marketing and financial technology companies. "This summer we were particularly proud to welcome the iconic American Basketball Association to our family and we look forward to serving the association and its fans with the best ticketing experience out there."

Linebrink said he was honored to have been recognized by Crain's Detroit Business magazine. "My career started back in middle school, when I built computers and IT networks with my father, then in high school I started my first solo business, a web and graphics design firm that I ran part-time for seven years. In college I launched a social media marketing company which ultimately failed but I learned valuable lessons about the funding of a business," he said. "I am always looking forward, to finding new ventures and have been fortunate to find fantastic partners, employees, and investors. With Passage, I'm so proud to have raised millions in funding, grown a team of 15 plus employees, and helped millions of fans connect with thousands of events."

Linebrink, who founded Passage with Chief Technical Officer Patrick Misch, a full stack engineer and mobile application developer, added that his company was also making a big difference in improving the financial outlook for events. "We are finding that events which stick with us for two years see, on average, that their revenue doubles because of the tools that we provide," he explained.

During the pandemic, the company launched Passage Capital, a program to provide cash-infusions to small events that were struggling with upfront costs. The company has now distributed over $328K in cash-infusions through that program to 50 event producers, powering hundreds of events every year that might not have otherwise happened. 

For more information on Passage, go to gopassage.com

About Passage
Passage powers ticketing and payments for events and attractions. The all-in-one mobile box office technology allows owners and managers to take control of all their ticket, merchandise, and concession sales both online and at-the-door, all while reaching more fans and making more money. Since 2014, Passage, founded and headquartered in Downtown Detroit, has completed millions of dollars in ticket and product sales for thousands of events around the world. For more information about Passage, please visit gopassage.com.

Contact: Alison Schwartz
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SOURCE Passage