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Credit: Jeremie Dupont
NEW YORK, March 26, 2025 /PRNewswire/ -- Brazilian luxury ready-to-wear brand PatBO announced today the appointment of Isabella Baboury as President.
Baboury brings well over a decade of experience in the luxury fashion space, having held roles as the Director of Christian Louboutin, Chloé, and Burberry in Canada, as well as one of the first executives at Saks Fifth Avenue during their expansion into the Canadian market. During her most recent tenure at Christian Louboutin, Baboury was well known for forging creative collaborations and partnerships for brands in order to strategically expand their growth.
"Joining PatBO felt like a natural evolution for me," said Baboury. "— the brand embodies everything I believe in: bold femininity, craftsmanship, and global vision. What excites me most is the opportunity to build a deeper connection with the North American audience while honoring the brand's Brazilian roots. PatBO is more than fashion — it's a movement, and I'm truly honored to help lead its next chapter alongside such an incredible woman."
Baboury's entry comes at a time when PatBO is focused on expanding their retail business on a global scale. Founded by Patricia Bonaldi in 2005, PatBO has historically been viewed strictly as a resort wear brand. However, following their official entry into the American market in 2017, the brand has exponentially expanded their ready-to-wear and couture-like offerings, capturing a wider audience; both in their wholesale and direct to consumer markets.
"We are so thrilled to welcome Isabella and to have her be a part of the next stage of PatBO," said Founder and Creative Director Patricia Bonaldi. "Her extensive background in the luxury market is an asset, but her fresh approach to this ever-changing market will be where she shines and is most valuable to my brand. Together we will build this new and global chapter in PatBO's story."
ABOUT PATBO
Founded by Patricia Bonaldi in 2005, PatBO is a Brazilian luxury fashion brand known for its hand-embroidered ready-to-wear and swim collections that blend vibrant Brazilian culture with bold designs. After launching her label in 2005, Patricia created a school in her hometown of Uberlandia, to empower local women by teaching embroidery skills, in turn, providing them with the ability to make their own income in a cultural environment that isn't traditionally structured to support them. In 2017, PatBO softly launched in America through the wholesale market. Since then, the brand has quickly become a celebrity favorite with stars including Beyonce, Tate McRae, Alicia Keys, Anitta and Paris Hilton regularly wearing. The brand is sold in over 20 countries and 150 stores globally, including Net-a-Porter,Saks Fifth Avenue, Bergdorf Goodman, MyTheresa, Neiman Marcus, FWRD and Revolve, PatBO continues to grow while staying true to its Brazilian heritage.
SOURCE PatBO
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