Patricia Seybold Group Commends Baynote for Market Leadership and Breadth in Personalization Space

SAN JOSE, Calif., July 14 /PRNewswire/ -- Baynote, the innovator in adaptive Web solutions, announced today that the Patricia Seybold Group has named the Baynote Collective Intelligence Platform as a leading solution in a recent research report on personalization and recommendations.  Baynote received two A+ grades in the major categories of Recommendations Structure and Managing Recommendations, more than any other vendor reviewed to date. The report also applauds Baynote's product differentiation in crowd-driven search and navigation integrated with recommendations, two capabilities that are unique to its offering.

"The key strengths and differentiators of Baynote are its target market and supported applications, UseRank®'s impressive engagement-measuring heuristics, and the ability to preview the impact of changes to rules controlling recommendations," said Sue Aldrich senior vice president and senior consultant for the Patricia Seybold Group and author of the research report.  "Baynote is successful with retail, proving its technology and support chops. But it is also successful in telecommunications and media, and in customer support, intranets, and extranets. When the retail boom for recommendations gradually softens with saturation, Baynote will already be proven in these other markets."

The report details the following advantages of the Baynote Collective Intelligence Platform:

• Guidance and Advice: Baynote features a comprehensive range of professional services, supporting implementation, strategy development and optimization for multiple applications of recommendation technologies.
• Recommendation Structure: Baynote applies many behavioral heuristics to uncover engagement patterns and determine user intent around different content and products. In addition, the Baynote product family supports recommendations across the entire customer lifecycle for ecommerce, customer support, media, and telecomm sites, leveraging meta tags and taxonomies to improve SEO or UI.
• Managing Recommendations: Baynote allows users to strike the right balance between automated crowd-driven recommendations and expert control via granular rules. Preview of recommendations, including impact on pages or audiences, is a differentiator.
• Integration: The Baynote architecture allows for the addition of custom algorithms; exchange of analytics data; and visibility into behavioral segmentation data. Integration is accomplished via published APIs.

"Baynote continues to lead the industry with integrated personalization and search optimization solutions that extend well beyond ecommerce needs," said Mike Backlund, Baynote CEO.  "We're pleased with the way that Sue Aldrich at PSG has communicated the breadth and depth of our solutions - as she put it, Baynote is 'beyond the expected cross-sell.'"

A copy of the report (valued at $995) is available for free at Baynote.com.

About Baynote

Baynote's patented UseRank® enables businesses to adapt to their customers' needs online in real-time. The company's adaptive Web solutions combine next generation search, personalization, navigation and Web analytics to deliver a customer experience that is always relevant, personal and convenient. Baynote is used by over 300 websites owned by major brands like AT&T, BT, Dell, Expedia, General Mills, Intuit, Motorola, Urban Outfitters, Texas Instruments and VEVO. For more information, please visit www.baynote.com.

SOURCE Baynote